Those things called Instagram pods

 

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Wondering what on earth I’m going on about?

These were new to me too, until just a short while ago- and I’m yet to get going on them.

So what are Instagram Pods?

 

They are basically groups of people that get together to increase interaction on each others IG posts.  So that involves liking and commenting.

We all get the usual ‘bot’ comments on our Instagram feed, but these are genuine like-minded people who are interested in helping each other out.  A little fan for each other!

 

Why Instagram Pods?

 

Remember when IG changed the algorithms recently deciding who sees what first rather than in time order as it used to be? Well, the more positive interaction a profile gets- i.e. actual engagement of likes and sincere comments, Instagram thinks that the account must be amazing, and show it to even more people!

The more people who see your account, will love it and naturally follow, and hopefully interact too. This Instagram trend is working wonders for some brands I’ve seen with upwards of a few hundred new followers a week and lots of interaction on posts.

 

Ok, so how do IG Pods work?ig-pods-2

 

When you post your next fab picture, you also send it via DM to the pod group. Then when you go to the Direct Messages, you’ll go take a look at everyone else’s post’s and pop over to like them and make comments. Keep the comments real. Just commenting with an emoji won’t work as IG will think you’re a bot. Try to write a few words or ask a question. INTERACT.

 

Setting up an Instagram Pod.

 

Get in contact with 10-15 like minded people that are actually a fan of your brand (keep it real!), then set up a group in Instagram to communicate. The maximum you can have in a DM is 15, but this should be enough for your pod anyway. This is an easy enough amount to keep up with! Make sure you set out the rules nothing fancy, just that everybody must take part, like all the posts and comment as much as they can etc. with proper comments. You could just go in once a day and catch up or pop in a couple of times a day, whichever suits you!

 

Keep the group members in your niche, this keeps the interaction real and will also encourage engagement outside of the pods.

 

These Instagram Pods really sound like fun, and I can’t wait to give them a go.

If you fancy joining up, get in touch I’m planning on setting up a pod in the next day or so.

Have you been part of an Instagram pod? I’d love to hear your thoughts and feedback.

 

 

My Favourite Inspirational Speakers

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Do you listen to any inspirational speakers? Follow any motivational people on Facebook or Instagram?

 My feeds are full of positive quotes and posts and I watch a few inspiring videos a week.

 A motivational speaker or inspirational speaker is a speaker who makes speeches intended to motivate or inspire an audience. There are a lot of good motivational speakers around the world, but there are a few that at the moment are some of my favourites. The ones that are really passionate and intense when they speak, those that speak from the heart and make you want to work hard for what you have and want to get.

Michelle Mone Baroness

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I’ve been lucky enough to watch and meet Michelle in person, recently at the Introbiz Expo in Cardiff.

 Here is what her website says ‘One of the United Kingdom’s most decorated Entrepreneurs, Michelle is a shining example of how flair & true grit can lead to global success. 

Highly respected for her no-nonsense approach, over her 20-year career she has gone from humble bra-designer to global entrepreneur, mother-of-three and one of the world’s most in-demand public speakers.
Inspirational in every sense, her story is truly compelling and her journey to the top is one-of-a-kind. ‘

 

Michelle is the founder of Ultimo, which she started from scratch and has now sold to global lingerie giants MAS Holdings – one of the world’s largest manufacturers of intimates, with a $1.4 billion turnover and 63,000 employees.

 I truly enjoyed listening to Michelle. She is female. She is a mum. And she wanted to be successful. She is fiercely passionate about getting out there and doing whatever it takes to make your business work. And she did just that! I thoroughly relished listening to her story.

Michelle’s website link if you’d like to take a look- http://michellemone.com/

 

Jermaine Harris

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I wasn’t expecting to watch Jermaine, last week at the same event I watched Michelle. He was another speaker that came on whilst I was there, but I was immediately captured by his abundant energy. He pushed the boundaries and pulled people out of their comfort zones. I’m not a huge fan of being pushed out of my comfort zone, along with most of the people there I would imagine, yet Jermaine managed to get all of us stood up, dancing, singing and shouting out along with him!

The talk came from a very personal place and was utterly inspiring and motivational. If you haven’t come across Jermaine, take a look at his website here http://jermaine-harris.com/

About Jermaine from his website

It took a major car accident – and then one year later nearly having his leg amputated – to turn Jermaine Harris’ life around.

Prior to this, Jermaine had been living a self-destructive lifestyle of excessive drinking, gambling and womanizing. At times, he drank as many as 24 bottles of wine and vodka per week, was in nightclubs 6 nights of the week, and was £30,000+ in debt.

When firemen cut him from the wreckage of a car, it shook him up momentarily as he thought he’d never walk again. But it was a football accident a year later – when he was told, “You may have to lose your leg” – that finally convinced him to change his life.

Since then, Jermaine, who has a Sports Psychology BSc (Hons) and MSc (Dist), has read over 380 self-help books in the space of 4 years and left behind his destructive lifestyle. In this time; Jermaine got out of debt, lost a stone of Body Fat, put on 10 Pounds of Muscle, cured himself of asthma, ran a Half Marathon and the London Marathon, started a Business, wrote a book, became an award winning speaker, met the woman of his dreams and is now a father.

 

Gary Vaynerchuk

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I haven’t seen Gary in person, just watch a lot of his videos. And I think he’s amazing! If you haven’t watched him speak, then please do take the time to go and watch a video of his (there are plenty), or read one of his books. He believes in hard work and telling you like it is. He swears, is loud, can be obnoxious and gets very passionate when he talks. This guy isn’t for everyone, but I personally feel uplifted, ready to work, inspired and motivated whenever I watch him.

 From his website- Not afraid to tell it like he sees it, Gary Vaynerchuk is an entertaining, thought-provoking business practitioner rooted in the notion of marketing in the year we live in and betting on one’s strengths to ensure a path to success and happiness. Gary will leave you entertained, motivated, and begging for more.

Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business  and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M investment fund.

https://www.garyvaynerchuk.com/

 

 

 

There are plenty more inspirational people around the globe, I follow loads of Instagram pages and read as many books as I can including the fantastic Jack Canfields- The Success Principles- How to get from where you are to where you want to be. http://jackcanfield.com

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Do you have any favourites that I really need to take a look at? I’d love to hear about the people that make you inspired, and motivate you on a tough day.

 

 

Staying Motivated

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How to stay motivated.

 

If you are a new start up, or have been running a business or working at the same company for many years, lots of business owners and busy professional people, find it difficult to stay motivated day after day.

Here are a few tips, you can try to help keep positive and motivated!

 

  1. Goals

Always set yourself goals. You’ll feel more positive when you have hit these goals and know you have achieved something. This will help keep you motivated to carry on to your next goal/s. Visualizing a goal can really help too.

 

  1. Why

Make a list of WHY you want to achieve these goals. Why do they matter to you and your business? Use old old pen & paper. Studies show that when we write by hand and connect the letters manually, we engage the brain more actively in the process.

 

  1. Plan

Have a plan or strategy, but always remember that the best of intentions can also change, so be prepared for changes along the way.  I love these quotes from Thomas Edison.

“I have not failed. I’ve just found 10,000 ways that won’t work.”

“Our greatest weakness lies in giving up.”

“The most certain way to succeed is always to try just one more time.”

 

  1. Help

Get the help you need. Using a Virtual Assistant could be just what you need. We all try to do too much, and this can be extremely un-motivating. In the way we would hire a plumber for a broken washing machine, small business owners can hire a freelance VA to help with tasks that they need help with. These can be tasks they can’t do, don’t enjoy or just don’t have time to do.

 

  1. Commitment

If we don’t stay truly committed, our results won’t be as great as we’d like and we won’t feel very motivated to continue. Make the decision to try your best at everything – not only will your results be fantastic, but you’ll feel amazing too!

 

  1. Strengths

The fact remains we can’t be good at absolutely everything, so keep reminding yourself of your strengths. Never underestimate your strengths, never overestimate your weakness. When you know you need help- outsource those weaknesses.

 

7.Identify

Identify your greatest sources of inspiration and motivation.  What or who inspires you? This could be simply taking a walk, visiting a museum, spending time with friends, speaking to your mentor or coach. Whatever it is, try to make time each week for the things make you smile.

8. Comfort Zone

Push your comfort zone. It’s actually not motivating to stay in our comfort zone. Do you remember the feeling you get when you actually push yourself out of the place that is comforting and familiar? This doesn’t have to be just in work, this can be in your personal life too, and the buzz you get from this can make you feel very motivated in all aspects of your life.

9. Feed

Feed from other people around you that inspire or motivate you. Listen to a motivated speaker or read an inspiring great book. You can listen to loads on YouTube for free that can set you up for a great motivated day!

 

These are just a few of the ways you can help stay and become more motivated in your place of work, or for your small business.  There are plenty of other tips too. What helps you stay motivated? Is there something you do daily to help you stay inspired? Do you have a favourite speaker?

Share your tips below.

 

Is your business seeing the benefits of being on Facebook?

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Are you using Facebook for your business?

 

Most people know that Facebook are constantly making algorithm changes – some changes are good and many changes aren’t well received by many. However way you look at it, there is no denying that Facebook is a phenomenal tool for all businesses.

Facebook can help brands build a follower base, increase visibility, improve branding, communicate and engage with fans and drive web traffic.

I have first hand experience of how effective Facebook can be for business, starting off with my last business- an e-commerce store that grew organically from zero to over 144k followers and was the main source of website traffic and thus sales to my website.

Facebook had many changes during those few years I was running that business and it’s true that the organic reach has declined quite rapidly over the past few years, however it is still the strongest social media platform for you to use for your business (or certainly for the vast majority of businesses).

Just a short time ago, a website was a luxury for most businesses, but now it really it a necessity for any business. That is now true of Social Media. If you aren’t using social media, then you are missing out. Your customers are looking on social media, and if you aren’t there, they can’t find you.

As of the second quarter of 2016, Facebook had 1.71 billion monthly active users. Active users are those, which have logged in to Facebook during the last 30 days. 75% of users log in at least once per day.

Still not sure about Facebook for business?

 

  • Facebook is the most popular social media site for marketers, with over 80% of all marketers choosing to use Facebook.
  • Facebook continues to drive the largest share of social media referral traffic.
  • Facebook is an amazing opportunity for businesses that can create compelling and engaging content.
  • Most consumers expect businesses to be active on at least 3 social networking sites with FB top of that list. Nearly 40Million small businesses use Facebook for that very reason.
  • 1 in 7 people are on Facebook. Yes 1 in 7.
  • Marketers are increasing their advertising spend on Facebook year on year.
  • Facebook has the highest conversion rates among other social media traffic.
  • An average of 85% of orders coming from social media, are coming from Facebook.
  • 76% of consumers want to connect with businesses on Facebook.
  • Nearly half of Americans say Facebook is their biggest influencer of purchasing decisions.
  • Every second there are 20,000 people on Facebook
  • Facebook now has more active users than China’s entire population (estimated to be 1.40 billion).
  • The Average American Spends 40 Minutes Per Day on Facebook.
  • In terms of capturing your target audience’s attention, Facebook presents a great opportunity since you have a larger window of time to work within.
  • 75% of Facebook Video Views Occur on Mobile Devices
  • 49% of Consumers Like a Facebook Page to Support the Brand
  • 42% of consumers like a FB page for a coupon
  • 41% to receive regular updates
  • 35% to enter contests
  • 31% to share a personal good service
  • 27% to share interests
  • 21% to research brands

With stats like this can your business afford not to be using Facebook?

Not only having a Facebook account, but also being active, consistent with engaging content and interacting with your customers and clients.

If you simply don’t have time to run a successful Facebook page or other social media channels, or you don’t know where to start, then let me help!

I am a Virtual Assistant & Social Media Assistant who loves managing client’s social media for them. I work hourly and have packages available to help you expand your business, grow customers, develop online presence and brand and increase sales.

What are you waiting for, get in touch today at help@katiecolellasocial.co.uk

We can arrange a free 30 minute consultation call to discuss your business needs.

 

 

Research – from Forbes, Social Media Examiner, Sprout Social, Hubspot, Facebook

Why should you hire a VA?

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Top Reasons To Hire A VA. 

Grab a coffee and take a look why hiring a Virtual Assistant could be the best thing you ever did!

Space

You do not need any office space available to work with a VA, they work remotely from their home office.

Time

Working with a VA frees you up to concentrate on what you are good at, or gives you back free time, to spend on yourself or with family & friends.

Less Stress

Working with a VA is less stressful, for you the small business owner. We all know how hard it is juggling work and home life, using a VA to deal with the tasks that take too much of your time or that you don’t enjoy, will be less stressful than trying to everything yourself.

Business Growth

A Virtual Assistant can help you grow your business, working alongside you. They can handle the tasks you don’t have time for, can’t do or don’t enjoy, leaving you the time to concentrate on the things that you are best at, in turn growing your business

Improved Productivity

Working with a VA increases your productivity. Let the VA help out with mundane tasks, or those which need doing, but you don’t have time for and you can concentrate on growing your business. Making you more productive.

Cost savings & Budget

Hiring a Virtual Assistant allows you to budget effectively, and plan your outgoings. Many small business owners don’t require someone full or even part time, yet could benefit from an extra pair of hands when they need them most. Remember employees cost more than their salary. A VA charges just that one fee, usually per hour.

No coordinating work schedules

With a VA, you just send over any work that needs doing along with a deadline, no worrying about anybody else.

Long term savings

No money spent on bathroom breaks, maternity, sickness or holidays. There are no additional overheads when working with a VA, we are freelance, so cover our own overheads.

Understanding

A virtual Assistant is a business owner, so they understand the pressures, challenges and the bigger picture of being a business owner.

Punctuality

A Virtual Assistant never gets to work late, has no commuting issues, and will always be punctual. We work from home, so are already at our working office. Some VAs choose to work remotely from wherever they are, as long as they have their laptop and good broadband.

Expertise

Many Vas are experts in their field, or enjoy doing the tasks you set them. Are there things you don’t enjoy doing or don’t have time for? – a great place to start for those jobs you’d like to outsource to a Virtual Personal Assistant.

Confidentiality

A Virtual Assistant will ensure that both themselves and the client is protected by both signing a confidentiality agreement before work commences.

 

These are just some of the reasons that small business owners & entrepreneurs hire Virtual Assistants. I’m a Virtual Assistant based in Newport, South Wales. If you would like to have a chat about ways in which I can help you, please get in touch at help@katiecolellasocial.co.uk, you’ll find more information on the about page and of course prices on the pricing page.

I’d love to hear from you and together discover ways to grow your business. I especially enjoy managing client’s Social Media and increasing their online presence. If, when you contact me, I don’t believe I am the right VA for the job, I have a directory of VAs that I can approach on your behalf, to see who is the perfect match for you!