Want to grow your online presence?
Need more customers?
Want to increase sales?
If you aren’t using social media effectively, then you probably should be.
74% of customers rely on social media to guide a purchase
Social media marketing has a 100% higher lead to close rate than any other outbound marketing.
In this day and age, not being active and using an effective social media strategy is somewhat crazy.
Need some reasons why? Take a look at these 10 reasons why your business needs to be using social media.
It’s there for the taking. Your clients are on social media. That’s a fact! You can directly target your customers and send them to your website, increasing your web traffic. Inevitably, if your website offers what they need- you’ll sales will improve.
Search engine optimisation.
This is basically optimising your website so that your customers can find you on Google and other search engines. If you are creating consistent, effective content on social media, which is linked to your website, your position on search engines will improve and your website will climb higher up the pages so more people can find you. If more people find you, your sales will increase.
If there is ever a problem or question about your business, I’m sure you’d rather know straight away and deal with it. So many people turn to social media to ask a brand a question- and they expect a quick reply. If they have an issue- it’s your chance to show them & the world how great your customer service is. Customers are generally happy if you deal with an issue straight away.
Social media is vital for attracting and keeping customers happy and for their brand loyalty.
A recent study (Convince and Conver) found that 53% of Americans who follow brands in social media are more loyal to their brands.
By using social media platforms for your business you will gain new customers and leads and build a positive loyalty from your customers. Find which platforms your customers are using and create content they will want to see. This will help keep your customer engaged and interactive with you and improve their brand loyalty. Customers love to deal with people and when you engage and interact with them, their loyalty, in turn is improved.
You should be using social media to build relationships with your customers. Social media allows you to be interactive with your customers, and strike up conversations. People are more likely to buy from those they trust. By creating engaging content and interacting with these customers, they will naturally be more drawn to purchasing from you. You can also make fantastic relationships with other business owners and experts.
Social Media has phenomenal targeting tools to reach your clients and customers.
It is so important as you can be so specific in who you target. You can target demographics like age, gender, location and so much more including habits, pages people like, business types and lots more! You can use your data and insights provided by each social media platform to decide who your ideal customers are. You can also retarget those who visit you.
The likelihood is that your competition is using social media, in fact 91% of all brands are using at least one social media channel. Do you want to get left behind? If you aren’t using social media, or not using it well, your competitors are going to attract those customers and gain their brand loyalty.
Return on Investment
The ROI of social media advertsing- if done right can be unbeatable. You get to target your ideal clients & customers and improve your website traffic. Your ads can be monitored to check your cost per click as you go, so you can decide if you are going to continue with your ad, or try something else. You can get started with social media advertsing for a relatively small investment.
Social media can help you collect leads and email addresses to build your list. Posting the correct content will help attract the right customer to your brand and by them interacting with your brand, will increase their trust in you.
Customers & Sales
Leads turn into customers & sales. Relevant content will keep your customers engaged and could improve your sales. Done well social media is a great tool to target your customers and keep them coming back. 70% of B2C marketers have acquired customers through Facebook. 74% of customers rely on social media to guide a purchase. They check reviews and customer clients and that the brand is active. 60% of consumers interact with brands on social media.
If you aren’t using social media for your business, then it’s time to start. It’s a must for any business who is looking to improve their brand awareness, attract customers, improve customer service, get ahead of competitors, improve their online presence and grow sales!
If you aren’t confident that you can successfully manage your social media yourself, then get in touch. I love helping small business owners and entrepreneurs with their online presence and social media. I have packages to suit all budgets.