Top Instagram updates
So the past year has been filled with updates from IG and 2017 so far has been no different with numerous updates from the popular social media platform.
If you don’t currently use Instagram- seriously take a look, it’s an amazing platform with so many great features that you just have to try!
Multi-photo (or carousel feature)
This feature was rolled out earlier this month for most users and quite frankly adds a completely new opportunity to users.
Instead of just being bale to post one picture or video with each post, you can now post up to 10, on a single IG post.
If you have ever juggled with which picture you prefer, don’t stress, just use them all!
It makes an amazing mini-explainer slideshow or teaching method. You can scroll through the images or videos one by one. You can tag users on individual pictures and even use different filters if you wanted to.
This is a really powerful new tool to encourage interaction and engagement for brands.
The idea is great to show off multiple pictures of new products or services or as a mini tutorial of how to do something.
How to create an Instagram Slideshow
Go to post like you usually would in IG. At the bottom right-hand corner of your picture is a multi-page icon or it may say ‘select multiple’ click on this, then add up to 10 photos or videos from your gallery. You can rearrange them if required. You can tag people in each one or use filters on each one. When ready, press next like you usually would, write your post and share!
Go to post as you always would in IG. Then click on the multi-page icon on the bottom right of the picture
Select all the other pictures you’d like to include.
Add any tags and filters
Add any location and then share as usual!
When followers see your post, they will also see the multi-page carousel icon- alerting them to the fact that you have posted a slideshow. This encourages followers to spend more tome scrolling through all your pictures!
Instagram Story Ads
IG are rolling out this new feature that allows you to place ads on Instagram stories. This is a great way to reach as many people in your target audience and to help build brand awareness.
How to set up an IG story Ad
This can be placed and managed through power editor or ads manager in Facebook.
When you select your marketing objective as ‘reach’ you now have stories as a placement option as well as feed within IG.
When select you can choose if you’d prefer an image or video. The rest is the exact same process of setting up an ad including budgets, audiences and targeting options.
Geostickers on IG
In another similarity to SnapChat, IG have rolled out geostickers. This addition is within Instagram stories. They work like Snapchat stickers do, allowing the user to select a sticker of their location. You can go and select a location like I have done in the picture- choosing my office- tagged as Katie Colella Social. Not quite as glamorous as New York! Viewers can then touch that location sticker and view the location page for that place- that is populated with IG posts!
Choose a picture in IG stories. And click the 3rd icon from the right hand corner (smily face)
Select location from the choices.
Choose a location or type a selection to search, then select.
Voila- a Geolocation tag is added!
You can also add a hat or the temp whilst there too!
After all the recent ‘snap chat’ like features being added to IG, I’m wondering how long it’ll be before IG get the filters too!
Block the spam on Instagram
This is not a new feature this month, but worth a quick mention in my line up of top features.
If you are fed up of the constant spam comments on your posts, then you can block the comments from ever appearing on them.
‘want followers?’ block
‘click here for followers’ block
You get the picture.
Follow the instructions below to stop them happening.
I used these pictures as a slideshow in IG and it worked really well!
Make sure you continue to utilise all new features as IG rolls them out to keep you a step ahead of the game.
Need help with your Instagram- take a look at my IG package- here
Read more about Instagram here!
Instagram Saved posts- read more
Instagram stories- read more
What is an Instagram Pod? – read here
What is your favourite feature of IG? What have you used the slideshow feature for? I’d love to see! Comment with your IG profile below.