How to Know if You’re Ready to Outsource

Guest Post

Hey, I’m Jenn from Unit 25 Creative + Consulting. If you’re a fellow business owner, you know how quickly time can get away from you. Sometimes you just need another pair of hands! It can be scary to think about outsourcing, but I want to help you overcome your obstacles and see how outsourcing can benefit you and help you grow your business.

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Disclaimer: This post contains affiliate links, denoted by *

 

You may be asking: “How can outsourcing help me? I’m on top of all of my business tasks, and I never feel like I don’t have enough time to do everything.” Oh, wait, that’s not you? It’s okay: it’s not me either. If you’re thinking about outsourcing, you’re probably looking for one (or more) of these three things: Time, Flexibility, and Support.

 

On of the biggest benefits of outsourcing is that it can free up your time. By giving someone else the tasks that take you more time than they’re worth or that you just drag your feet over, you instantly have more time. You can invest that time back into income-producing business activities, your family, skydiving, or whatever else your heart desires!

 

Having someone else involved in your business also gives you the flexibility to know that your business is in good hands if you take time off, as well as a support net. If you’ve struggled with trying to take time off from your business or going it alone, this aspect of outsourcing can be worth its weight in gold!

Preparing to Outsource

Okay, so you know that you want to outsource. But where in the world do you start?!

The first thing you should do is ensure that your systems and processes are in place. After all, if you don’t know HOW you do what you do, will you be able to explain it coherently to a new hire? Short answer: No.

 

To document your processes, start by keeping a running list of everything you do throughout a given day, or at least the aspects that you want to outsource. Start fleshing out that list by detailing what steps go into each process.

 

For example, if you’re documenting your Tailwind process, it might go something like this:

  • Log into Tailwind* and check overall stats
  • Check Tribes* for new content
  • Skip or share content as appropriate
  • Check other Tailwind stats
  • Wrap up with Domain stats and add one domain Pin to Tribes

That’s a relatively simplified process, but you get the idea. You can always expand on your steps further in the future, but get the general gist of it down now. This will give you something to provide your new hire with when you begin the training process and will make it SO much easier on both of you!

 

The other thing you will want to do is create brand guidelines, especially if you’re hiring someone for social media or anything else that will need to be branded. Your brand guidelines should include your colour palette, fonts, brand voice/style, etc. This will help your new hire maintain your cohesive brand face and cut down on miscommunications about these items.

Where to Start Your Outsourcing Search

Once you have your systems/processes and brand guidelines in place, you’re ready to go! These documents should give you a solid foundation to train your new hire on. So where do you start?

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First, ask for recommendations from friends and colleagues. Even if they’re in a different field than you, they may have worked with a fantastic freelancer in the past who they would love to tell you about. Word of mouth is the best marketing, and it gives you a positive review before you even speak with the person!

 

If no one you know has any recommendations, you can start searching online (or ask us over at Unit 25 Creative + Consulting!). Katie is also a great option for social media and virtual assistance, though I’m sure you already know that!

 

Regardless of where you find potential candidates, make sure that you are clear about what you’re looking for. For example, if you need someone in a certain time zone, tell them up front! There are few things more frustrating than going through the entire process with someone, deciding that they’re the perfect fit… and then realising that there’s a small detail that makes them ineligible.

 

Side note: Don’t go with the cheapest option just because they’re the cheapest!! I cannot stress this enough. At Unit 25, I hear from entrepreneurs who have done this and regretted it. It can not only waste your time, but it can negatively impact your business. Sometimes the cheapest option can be the best one, but not if that is their only qualification.

 

If you don’t feel like you can afford the right person to outsource to just yet, make sure to check out the free Outsourcing for Success Bootcamp, which will give you additional in-depth resources and tips for outsourcing on a tight or non-existent budget.

What to Look for in a Potential Outsourcing Candidate

While you’re searching for your new hire, keep an eye out for these three traits:

  • Organization:

If a candidate isn’t organised before they work for you, chances are that they won’t be while working for you either. Ask them questions about their existing systems and processes, both for the task they will be performing for you and for their CRM (how they’ll invoice you, track their time, etc.). If they aren’t able to answer satisfactorily, they may not be the right fit.

  • Proficiency:

Do they know what they’re talking about? If a social media manager can’t answer basic questions about how they create a social media plan, schedule posts, or simple things like that, then move on.

  • Results:

Can they show you the results they have achieved for other clients? Sometimes you may run across someone bound by confidentiality agreements with larger companies that they work with (I’ve had to deal with this myself for my team’s social media manager), but they should still be able to explain the steps they took to achieve the desired results.

Don’t forget that if you need social media or virtual assistance, Katie is your gal!If you’re looking for branding, content, marketing, or support services, I would love to chat with you about how Unit 25 Creative + Consulting’s team can achieve the results you want. And if you want to get more in-depth resources to help you overcome the obstacles of outsourcing despite a tight budget, control issues, or lack of established systems, make sure to grab the FREE 5-day Outsourcing for Success Bootcamp!

 

About the Author:

Jenn is the owner and project manager at Unit 25 Creative + Consulting. She and her team provide branding, content, marketing, and support services for entrepreneurs. Jenn has always been that person who sees the path others can take to turn their passions and skills into a living that they enjoy, even when she was a kid! Her goal is to empower her clients and other business owners to do more of what they love in business AND life by providing the support and solutions needed to grow and succeed in their goals. If you’d like to learn more or just have a virtual coffee chat, schedule a Discovery Meeting or Coffee Chat today!

 

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Twitter: twitter.com/Unit25Creative

I hope you enjoyed our guest blogger this week. If you have any more tips for knowing when you are ready to outsource, pop them below! If you know you need a helping hand- then get in touch and let’s see how we can help you grow your business and free up some of your time.

The Importance Of Branding For Your Business

Guest post by the amazing graphic designer and branding queen Gillian Sarah, scroll to the bottom to hear more about Gillian.
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One of the most common misconceptions people have is that a brand is simply your logo, tagline, or website in general. However, a brand is much more than this. Branding involves your logo, your website, every aspect of a customer’s experience, staff uniforms, social media posts, and marketing. Ultimately, it refers to the perception that people have about you.

Despite the fact that having a great logo design can catch your visitor’s attention, a brand is not just your logo.

A good brand isn’t defined overnight. It takes time to build it since it involves a lot of planning and development.

Here are the top 8 reasons why you should consider developing your brand:

#1: Recognition:

People are emotional. So, they are more likely to do business with a company that they are familiar with than with one they never even heard about. If you manage to make your brand easy to recognize and consistent, it will help people feel more comfortable doing business with you.

#2: Setting You Apart From Competition:

The business world is more competitive than ever. So, in order for your business to succeed, you need to have an edge that will make people buy from you and not from the local store next to you or from the big worldwide company.

#3: Generating Referrals:

One of the things people like to do is to tell others about the brands they like. So, you really need to create a strong brand or most probably people won’t even remember you.

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#4: Helping Customers Know What To Expect:

When you have a consistent brand, your customers know exactly what they are getting. And this is why they keep coming back.

#5: Representing You And Your Promise To Your Customers:

When we are talking about creating and developing your brand, you need to be aware that the brand is also you, it’s also your staff, or your materials, or your uniforms. The most important thing is that they are all tied in with the brand itself.

#6: Creating Clarity And Staying Focused:

One of the benefits of having a consistent brand is that your staff always know what they need to do, how to do it, and how to make sure the company reaches its goals. So, having a clear brand allows everyone involved in the company to be aware of its mission and vision, and comply with them.

#7: Connecting Emotionally With Your Customers:

When someone decides they want to do business with you, it means that they are trusting you. Ultimately, purchasing is an emotional experience. And when you have a strong and consistent brand, people will stay emotionally attached to you.

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#8: Providing Your Business Value:

Just think for a second about the brands that you like and purchase. Some might include Coca-Cola, Apple, MacDonald’s, among others). Do you really think these companies are only worth their factories, their equipment, their products, their warehouses? No, they are worth a lot more than just their physical assets. They managed to create a brand whose value exceeds all their physical assets.

Big thank you to Gillian Sarah.

About Gillian:

My job is to work alongside you to create mind-blowing logos, brandings, booklets and website designs. I live, breathe and do all things graphic design and branding. I am driven by the aim to help clients create messages that bring unique visibility and distinction to their brands and companies. Find out more here

I have a FREE Instagram branding worksheet available here if you’d like to work on your IG account.

If you have any further points, please comment below!

GIVEAWAY: Win a Mini Instagram Package & A Copy Of Carrie Green’s She Means Business Book

Hi ladies,

no blog post as such, this week, but a chance to enter my fab giveaway to win a mini Instagram package and a copy of the fantastic Carrie Green’s She Means Business book.

 

 

 

What’s on offer-

  1. A Mini Instagram Package

A 30 min Skype call to discuss your business and your goals for IG.

Hashtag research

I’ll curate and create 2 weeks worth of content

I’ll schedule the content for you

I’ll send an analytics report at the end of the 2 weeks

 

2. A copy of She Means Business Book by Carrie Green.

If you don’t know who Carrie Green is, she is an amazing, inspirational entrepreneur, founder of The Female Entrepreneur Association and now an author! The book is practical as well as inspiring, with plenty of advice and workbooks to help you grow your business- a must for all female entrepreneurs who want to succeed in their business!

 

Enter The Amazing Giveaway!

* indicates required



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Using FB ads for your business

Why you need to be using Facebook Ads to reach your Ideal client.

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If you haven’t tried Facebook ads before, and don’t really know much about them, then here’s an intro to using Facebook ads for your business, to attract your ideal client.

When I owned and run my last business- an eCommerce business selling homeware and gifts, Facebook ads were a huge part of my strategy for reaching more customers and sales- I spent a fortune on them!

 

When I started I could organically reach a good percentage of my followers, but as time has gone on, Facebook has changed so much and the organic reach is now extremely low compared to what it used to be. But we all have to spend money on marketing our business in one form or another and FB ads are a great way to start to reach our ideal clients.

 

You have the ability to reach your ideal client, using specifics like demographics such as gender, age and location as well as targeting fans of specific pages, people with various hobbies, interests and habits. The more you start to look into FB ads the more you’ll realize how amazingly powerful they can be. I know many entrepreneurs that use them as a main part of growing their business.

 

The stats: Let’s look at Facebook.

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There are various different types of Facebook ads depending on what your goal is. You may wish to increase your likes on your page, you may want to push people to your website or opt-in. or you may wish to try and get customers to sign up for your service or course.

Whatever your goal is, there is a FB ad for you.

When you look to set up FB ads, don’t be scared away by all the options.

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Yes- please send me the FB ads worksheet!



The most common types of ads are

Conversions, and Traffic.

You are basically telling Facebook that you would like your ad optimized for the purpose of your ad.

 

Here are a few of the most popular ways to use FB ads.

 

 

  1. Increasing Your Facebook Likes.

Page like ads can be a great way to start growing your following and likes to your page and can be set up from as little as £1 or a $ a day.

If you are struggling to build your following and want an easy way to try and grow your following and improve the credibility of your Facebook page, these are a great way to start.

 

  1. List Building.

If you don’t have a big list and believe that increasing your list is your goal, then we can use Facebook’s list to encourage people to visit your opt-in or freebie so they are on your list. Once they are signed up, you can then send your list content that you’d like them to see. If you are selling a product, then these are great for offering a discount or free gift when a customer purchases. These are probably the most common, that I’m sure you have seen in your newsfeed.

 

  1. Sending customers/clients to your website

If you don’t want to offer a freebie or opt-in page straight off, but would like to increase the traffic to your website- such as a blog post, then make sure you choose something that offers amazing value content. If you have a video or blog post that is rich in content on your website or offers the reader the option to learn something, they’ll want to find out more, so make sure you offer an opt –in at this stage, encouraging them to sign up to our lost, so they can learn more value from you. When you next set up a FB ad, you can also re-target those people that have visited previously.

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The perception for many small business owners is that

  1. Facebook ads don’t work
  2. Facebook ads are expensive

 

They do work, especially when used correctly and aimed at targeting the correct people. I’ve had first hand experience of using them and seeing how they work for me.

 

You can actually get started for as little as £/$1 a day, to see what result you get. When I run ads for clients, I’d recommend setting up at least 4 different ads to test out what works best for you, at approx. £5/$5 per ad/per day. A Facebook pixel can be installed in your website to track the conversions that your FB ad has generated.

Don’t forget to download your free 2 page Facebook Ads worksheet to help you plan your next ad.

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I’d love to hear your thoughts on FB ads. Have you used them and have you had success from them?

Let me know below!