Why you need to be using Facebook Ads to reach your Ideal client.
If you haven’t tried Facebook ads before, and don’t really know much about them, then here’s an intro to using Facebook ads for your business, to attract your ideal client.
When I owned and run my last business- an eCommerce business selling homeware and gifts, Facebook ads were a huge part of my strategy for reaching more customers and sales- I spent a fortune on them!
When I started I could organically reach a good percentage of my followers, but as time has gone on, Facebook has changed so much and the organic reach is now extremely low compared to what it used to be. But we all have to spend money on marketing our business in one form or another and FB ads are a great way to start to reach our ideal clients.
You have the ability to reach your ideal client, using specifics like demographics such as gender, age and location as well as targeting fans of specific pages, people with various hobbies, interests and habits. The more you start to look into FB ads the more you’ll realize how amazingly powerful they can be. I know many entrepreneurs that use them as a main part of growing their business.
The stats: Let’s look at Facebook.
There are various different types of Facebook ads depending on what your goal is. You may wish to increase your likes on your page, you may want to push people to your website or opt-in. or you may wish to try and get customers to sign up for your service or course.
Whatever your goal is, there is a FB ad for you.
When you look to set up FB ads, don’t be scared away by all the options.
Yes- please send me the FB ads worksheet!
The most common types of ads are
Conversions, and Traffic.
You are basically telling Facebook that you would like your ad optimized for the purpose of your ad.
Here are a few of the most popular ways to use FB ads.
- Increasing Your Facebook Likes.
Page like ads can be a great way to start growing your following and likes to your page and can be set up from as little as £1 or a $ a day.
If you are struggling to build your following and want an easy way to try and grow your following and improve the credibility of your Facebook page, these are a great way to start.
- List Building.
If you don’t have a big list and believe that increasing your list is your goal, then we can use Facebook’s list to encourage people to visit your opt-in or freebie so they are on your list. Once they are signed up, you can then send your list content that you’d like them to see. If you are selling a product, then these are great for offering a discount or free gift when a customer purchases. These are probably the most common, that I’m sure you have seen in your newsfeed.
- Sending customers/clients to your website
If you don’t want to offer a freebie or opt-in page straight off, but would like to increase the traffic to your website- such as a blog post, then make sure you choose something that offers amazing value content. If you have a video or blog post that is rich in content on your website or offers the reader the option to learn something, they’ll want to find out more, so make sure you offer an opt –in at this stage, encouraging them to sign up to our lost, so they can learn more value from you. When you next set up a FB ad, you can also re-target those people that have visited previously.
The perception for many small business owners is that
- Facebook ads don’t work
- Facebook ads are expensive
They do work, especially when used correctly and aimed at targeting the correct people. I’ve had first hand experience of using them and seeing how they work for me.
You can actually get started for as little as £/$1 a day, to see what result you get. When I run ads for clients, I’d recommend setting up at least 4 different ads to test out what works best for you, at approx. £5/$5 per ad/per day. A Facebook pixel can be installed in your website to track the conversions that your FB ad has generated.
Don’t forget to download your free 2 page Facebook Ads worksheet to help you plan your next ad.
I’d love to hear your thoughts on FB ads. Have you used them and have you had success from them?
Let me know below!