The Tactics You Need To Change To Make Your Brand Stand Out

This week’s blog post was written by guest poster Hannah Kennefick of Beautifully Forever WordPress.

Thanks to the internet its never been easier to move your business brand into the public eye.

Even better, if done with the right amount of finesse, you can practically market yourself for free, (give or take the occasional monthly subscription for content scheduling apps such as Buffer, Hootsuite or Facebook ads).

The world is literally accessible by the click of a button on our phones.  We can reach our target clientele/customers in a way that business generations of days gone by could have only dreamed of.

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We have the chance to put our businesses anywhere we want.. wherever we want.

Yet, so many of us find it hard to be seen amongst the masses of brands on the world wide web. Why is that?

Speaking from personal experience as a network marketer  I feel I have a fairly good indication of what’s going on and it isn’t pretty.

The majority of people working their business on the internet have no authenticity. None at all and as a result, they’ve faded into the background only to be seen now and again when customers type the brand name into the search bar as an afterthought to see if the company is still in business.

Because they don’t stand out from the rest of their business niche. They’ve blended into the crowd and that’s the worst thing that can happen within an industry that is only going to grow, no doubt by billions in the next few years.

What makes me think that?

People are finally finding ways to create a life and income on their own terms from the comfort of home. No long commuting, no more late days thanks to traffic jams, no official warnings for too many sick days. No sensations of feeling trapped within those four office walls. Freedom to work how and when we want is the fast approaching future. I’ve  seen people ” working” from their phones while enjoying a large glass of wine by the pool on holiday ( thanks to video calling technology).

Parents can now be with and work around their family commitments rather than move their children around work commitments.

Who in their right mind would not want that?

Although it’s certainly NOT the case for everyone before we jump on the latest ‘let’s bash Hanzi with angry comments’ bandwagon.

I’m speaking from personal experience. Lessons lived and learned. I’ve been there and done it.  I’ve won and dressed in my “most unauthentic brand t-shirt”  shorts and even the hat to hide my face under.

So please hear me out when I  say I come with love and good intentions. I’m here to help YOU by sharing my mistakes.

I’m going to come at this from a network marketing perspective because that’s where my experience lies. However, it’s a genuine rule of thumb whatever your industry.

Spamming.

Your business is new and exciting, you want to scream from the rooftops about it. You want to tell everyone you’ve ever met every  tiny little detail about what you represent and how your business is better than anyone else’s in your niche. I hear you, and you definitely should tell people about what you’re doing! Genuine excitement is contagious and addictive. Human beings are inquisitive by nature and let’s face it, we hate to be left out of the loop.

But here’s the thing…..there’s an incredibly fine line between getting people’s attention,  creating excitement and curiosity before you become a spamtastic robot!

You know what I mean right?

You’ve seen businesses pop up on your news feed, it is really intriguing, it draws you in, this might be something you want to know more about in the future. So you like the business/blog page with the intentions of going back to it later and browsing the content of the page. (I love looking at new pages).

However when you open up the social app later that day your newsfeed is absolutely FLOODED with post after post after post from the page you followed, you’re literally scrolling for thirty minutes trying to find other content. The same thing happens when you return later.

What do you end up doing? If you’re anything like me, I hit the unlike button. Seeing nothing but adverts begging me to buy products gets stagnant rather quickly and lets be honest it can be very annoying too!

Only from it happening to me did I quickly realise I was one of those people! I was a spammer!

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So if you’re going to post frequently on social media shake things up a little, add a pinch of spice, a spoonful of variety, a bucketful of fun!

Limit your advertising content to three/four posts a day, spread out at various times and share other people’s content in-between. Sharing is caring after all!

If you’re not sure when you should/shouldn’t post content,  I found the perfect social media posting guide here.

 

Putting your needs first

I’ve been there.  Boy have I been there, even if I don’t want to admit it, I was pretty self-serving when I first started networking. I just saw my own end game and the things I wanted. A new team member. X amount of sales.

When I first started my networking business I went maniacally through my entire Facebook and Instagram friends list, which thankfully at the time wasn’t any larger than ninety people per account. I messaged everyone.

Now, this isn’t a bad thing parse if you do it the correct way. Which is exactly what I didn’t do.

I attacked that list with gusto.  Over two hundred messages sent overall in a single day…. without landing in Facebook jail …Happy dance!

All I had to do now was just sit back and wait for my inbox to go crazy with all the sales I was going to be inundated with.

I could practically see the money signs dancing in my eyes. The clothes I was going to buy myself after I paid the bills with this outstanding amount of income I effortlessly created.  But I didn’t get any sales, I didn’t make a single sale, not a single one!

Why?

Well, again I was spamming people.

But the main reason was that everyone could see straight through my intentions.

Every single person who opened that message instantly recognised that the only reason I even bothered to message them was that I wanted something from them.

Nothing else. I wanted them to buy something from me and I wasn’t subtle about it.

I sent the exact SAME message over and over again and my intentions were easy to read.  I might as well have said, I don’t care what you buy, I just want you to give me your money to help my business succeed because that was what my message was saying to every person who read it. I don’t care about your needs, I don’t want to help solve any problems for you. I just want your money.

I was serving myself and that was selfish. So in the love of all things business brand related I beg of you, reach out to that friend list! But do so with the intention to help each person with their problems. That’s when they will come to you.

At least say hello and ask how the person is before you try to pitch a sale.

Which brings me to my next point…

Being impersonal in your brand

When doesn’t someone even make the effort to put a hello Hanzi how are you?  At the beginning of a message, I tend to skip past it and ignore.

If you’re not willing to take the time to even say hello before you tell me how fantastic your service is then I have reason to be drawn in, I want to buy from a human being who I can relate to, someone who will listen to my needs and be willing to work with me and find the best solution to my problem. Not just send a generic answer void of any human emotion.

I want to know that the products or services this person is extending to me are being recommended from a place of understanding. The human being behind the business is what draws people in, in order to do that you need to be willing to get personal and connect with people. Genuinely connect.

  • Write the person’s name
  • Say Hello, ask how they are
  • Create a human connection by being you.

 

There are many ways we can be authentic when creating our business brand. Nothing represents you or your business better than showing your true human self. Bring out your personality, be willing to be you, and connect with the people you reach out to, show them you care, that you genuinely want to help, be warm and welcoming and I guarantee that it won’t be long before your brand is standing tall amongst the  growing crowds

 

Love and Blessings to you

until next time

Hanzi

xoxo

With thanks to this week’s blog post writer – Hannah Kennefick of Beautifully Forever WordPress. Hannah is in love with the vintage era fashion and slowly becoming beauty obsessed! She’s an accidental paleo diet loving plus sized women with a side of pagan spirituality! She is a professional network marketer and goal chasing mompreneur.

If you would like to add some tactics of maintaining true to your brand and growing your business with authenticity, please comment below.

Read Related Blog Post: Why I’ll Forever Be Normal

Vulnerable Post- The Fear Is Real!

 The fear is real!

 

As entrepreneurs, we often feel overwhelmed and stressed at various parts of our journey and I want us to be assured that we all feel like this from time to time- you aren’t alone, being an entrepreneur is an emotional rollercoaster of ups and downs, but that is also part of what makes us successful!

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I’m writing this blog post this week with a heart full of fear myself, so believe me when I say I know how you are feeling.

 

New ideal client

I have just signed with an ideal client. I’m over the moon, I really am ecstatic, but as excited as I am to get working with my ideal client, I’m battling with the fear creeping in- the fear that I could mess it all up, the fear that I won’t be enough, the fear of failure, the fear that if I do make a great impression, I won’t be able to maintain it, that I won’t be able to juggle all my clients and that I’ll drop the ball, the fear that I won’t know what to do, fear of self-sabotage, fear of being mediocre.

Sometimes I could scream at myself- FOR GODS SAKE GIRL- GET A GRIP!

 

Because, really, I know that this could be something big. I am in awe of this new client, I know I could learn so much from her and I know this is the client I’ve been waiting for. She is also so straight up it’s unreal, so if I do make a small mistake or I need to ask a question- really? Is anyone going to drop down dead? No. Is it life-threatening? No. Life moves on, so I really do need to stop the doubts creeping in and deal with this!

 

I started writing this blog post as a list of the top fears we all feel at times as an entrepreneur, but as I started writing, it turned into the fears that I’m feeling, so I decided to roll with it and show you the reality, this is so real.

I’ll write another post on the fears and how we can overcome them when I’ve learnt how next week!

 

Business Award

This is just one part of this week that is making me feel overwhelmed.

As well as signing an ideal client, I have also been nominated for a business award this weekend- amazing right? Yep, absolutely buzzing, BUT, again, what if I win? What if I don’t? What if the judges are sat there laughing at the nomination right now? What if nobody believes I’m good enough to even be nominated? What if my website isn’t good enough? 

The bloody fear kicks in from every angle. Again, I know this is completely normal and I need to believe that I am worthy of being nominated for this award- I worked hard to get to where I am- why shouldn’t I! It helps that I’ve got a wonderfully supportive colleague and friend that also believed in me, enough to nominate me (eternally thankful).

I’ve actually been lucky enough to be short-listed for a business award in my previous business too- and I felt the exact same then too- and I won! But, it doesn’t stop the exact same doubts sneaking into my head this time too!

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Speaker Request

Then, I had a message from Jackie- who runs the South Wales Bizmums networking group, asking if I would be a guest speaker at an event this week. I hesitated before I replied, I then replied with ‘have you sorted it now?’. Part of me hoping that she said yes all sorted (relieving me of what I knew I really should say) and part of me knowing that I should step up and say ‘Hell Yes I’ll Do It’. The speaking space hadn’t been filled, so I typed as quick as I possibly could before I lost my courage and said yes, I’d do it! The topic is growth- and I know accepting this opportunity is huge personal growth for me.

This puts me so far out of my comfort zone, I can’t even tell you- but I also know and fully believe that the best things happen when you step outside of your comfort zone. The thought of speaking in two days time, fills me with dread, I feel sick, anxious and I’m hugely nervous, just typing this. BUT, again, what’s the worst that can happen. It’s a lovely, supportive ladies networking group that will encourage me not throw stones at me telling me how rubbish I am. And what if, just what if, just one person actually likes what I say, what if they believe what I’m telling them and they feel a little inspired by me and my story- then you know what- that’s perfect because I then know that it was worth it!

Get a FREE ‘Boss Lady’ print

So, there we go, a completely vulnerable post from me, speaking completely from the heart, about my own fears. I’ll let you know how I get on this week, with the challenges that I’m faced with and hopefully how I smashed through them!

Looking for a money course to smash through those money blocks? Take a look at the Lucky Bitch Money Bootcamp- click the picture below *

I’d love to hear how you smashed through some fears recently and how it made you feel when you had come through the other side! 

*contains affiliate link- but know I would NEVER recommend something that I don’t LOVE x

 

 

Stressed Out? 3 Strategies To Help You Manage.

This week is a guest post from Katie Evans owner at Pressing Escape.

Katie Evans is a Life and Career Coach, who can help you escape the rat race, navigate a new fulfilling career and improve your emotional and physical well-being.

She can teach you the skills and behaviour change techniques to empower you to take back control of your life for the long-term.

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Stressed Out? 3 Strategies To Help You Manage.

When was the last time you had one of those days when you felt out of control, pulse racing,

stress levels through the roof and deadlines looming? As entrepreneurs and small business

owners, we tend to experience these days more than most as we’re directly responsible for wins

and losses and care passionately. I’ve certainly had my fair share in the past!

While I can’t promise to remove all stress from your work day (sorry, that would be witchcraft) I

can share three strategies that will help you stay in control.

1. Start a Stress List

This is the first place to start as it arms you with the insights in order to take action. You can

think of a Stress List as essentially a mini journal. At the end of every work day, you take a few

minutes to reflect on the day you’ve just had and log any times when you felt under pressure.

This should be super quick and just take the form of bullet points. The key thing to remember is

to not only write down the stressful moments during the day but ask yourself ‘why’? What was

the trigger for you feeling this way? Once you’ve written your Stress List for two weeks, take a

look at your notes and you’ll start to see some patterns emerging in the triggers. Perhaps it’s

every day at 3 pm when you need to collect your kid from school or working on tasks that take

you out of your comfort zone.

Once you have these insights, you can then come up with some ideas for how you could

change your attitude or approach to crush this trigger in the future. Examples could be: delegate

less important tasks to free up your time, do some training to bolster your skills and confidence,

pick up the phone to improve communication. You’ll know best what is feasible for your situation

but either way, this approach is pretty empowering.

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2. Time blocking

This strategy ties into the first as one of the most common themes that arise from my clients’

Stress Lists is feeling overwhelmed by the items still on the to-do list at the end of the work day.

Most often, this is because of the wasted time being sucked into the vortex that is multi-tasking.

As much as 27% of your daily productivity is currently lost due to multi-tasking. If you’re thinking

right now, “nope, not me, I’ve got it down then imagine this scenario: you’re halfway through

writing a blog post, stop to check a social media notification and then before you can get back

to your blog post, you have to re-read everything you’ve written from the top to regather your

train of thought. Add that up over the course of the day and there’s your 27%.

So, try this practice. Decide at the start of each week, what is your most important goal to

accomplish. Be strict, only one. Then schedule out an hour each day to work on achieving this

goal. Set a calendar reminder or phone reminder so you don’t forget. Once this time comes

around, commit to working without distraction: turn off email, put your phone on aeroplane mode,

remove yourself from co-workers and office pals. Spend this time working solely on your goal

and then whatever else happens that day, you can be sure that you’re on track to achieving

your priority. Celebrate that and give yourself a break about the rest – you can only do so much.

top 3 tips for less stress in your life! Click To Tweet

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3. Start a self-care practice

Okay so you’re probably thinking *snore.* I’ve heard this a thousand times; You already know

about the benefits of meditation or exercise for stress. If you don’t have a regular practice then I

expect the reason is that you have no time. it’s a vicious circle, you have no time for self-care so

you feel increasingly overwhelmed and less and less likely to take time for yourself.

This is the trick. Committing to a ‘tiny’ self-care habit instead. Something that only takes one

minute max, to begin with. By making the commitment something so small, you’re far more likely

to stick to it and keep it going for 60 days (the time it takes to form a new habit.) Examples could

be using a meditation phone app for one minute each day, deep breathing for one minute or one

Yoga sun salute. If you decide you want to extend the practice for a few more minutes then

great, but the commitment is only one minute.

The second tactic you can use to help this become part of your routine is to attach this one

minute practice to something you already do every day. For example, getting in your car to drive

to your office, having a cup of coffee, brushing your teeth in the morning. Before you do this

activity, first complete your one minute practice. The association will help this stick.

 

Thank you to Katie Evans from Pressing Escape for this blog post. Katie offers a free Wellness Audit over on her website. 


If you have any other tips that can help with your stress levels, please let us know below.

Thank you x

Make Those Goals Happen- Manifesting Tips

Manifesting- What is it?

Manifesting is intentionally creating what you want. This works through the Law Of Attraction. I won’t go into this too much today (I’ll do another post about that), but wanted to give you a few tips to get you started on manifesting the life you deserve!

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Goals- write them down

We all read about the importance of setting goals for ourselves in business all the time, but do you really spend the time sitting down, getting focused and deciding what your goals are going to be for the day/week/month/year? REALLY? I know, previously I have ‘played’ at it. I’ll write something out, but I don’t tend to look at them again and they go into a forgotten land. This is how not to do it. I’m now making so much more effort with actually writing them frequently and looking at them as often as I can- so they are imprinted on my mind. I take daily steps toward my goals, so I know I am on the road to achieving them. So I’m planning the goals and working toward them. Setting them isn’t enough alone, but it’s a great first step!

I’m now making so much more effort with actually writing them frequently and looking at them as often as I can- so they are imprinted on my mind. I take daily steps toward my goals, so I know I am on the road to achieving them. So I’m planning the goals and working toward them. Setting them isn’t enough alone, but it’s a great first step!

 

Vision Boards

Another easy to do task that is fun and can make a difference to your mindset, having your goals visually for you to see as often as you can. This can be a physical memo board with pictures and quotes on, based on your visions and goals for the future. It can be a screensaver on your laptop, desktop or phone, or all 3. I have mine on my desktop, so I see it literally 10’s of times a day.

These can be created easily in Canva or something similar. Just set the size of your graphic to your screensize and add any pictures that represent what you want. These don’t have to be the actual thing that you are trying to achieve but must represent the feeling you associate with that goal.

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Pinterest Goals Board

This is probably the easiest way to create a vision board. If you haven’t discovered Pinterest- you need to- set up an account here. It’s completely free and is a great way to save a secret board or a public board- completely up to you. You can have one big goals board or smaller ones for certain areas of your life. I love my Pinterest board and often add extra pictures or quotes to it, that represent my goals.

Want to join my Pinterest group board?

Affirmations

Keep inspiring quotes and affirmations around you, to help you believe that you really can achieve whatever you like and that you are truly fantastic.

I’ve created a set of 12 FREE affirmation cards for you to download here, print them off and keep them around you to help keep you inspired and focused on your goals.

  manifesting, katie colella social, social media, virtual assistant, goals, visualisation, visualization, manifest, goal boards, vision boards, affirmations

Phone Reminders

This is something that I read in the lovely Denise Duffield-Thomas’ book recently.To see your visions and goals laid out as many times and in as many ways as possible, helps you believe they are true. So as well as the vision boards, set yourself a daily reminder. This could be ‘Yay- I’ve hit £4k this month’ or ‘You have 10 new clients this month’ or whatever one of your main goals is. Start to believe it and believe that you are worthy of hitting those goals!

Denise has a fantastic 5-day manifesting challenge – let me know if you decide to give it a go!

Or click the picture below to take a look at her Manifesting course!

 

Passwords

I’ve heard this a few times, but never got around to doing it, but it’s a simple easy thing to try that can only bring positivity! Set your password to something that is related to your goals. This could be sixfigures, sevenfigures, tenclients, firstclass or a word that explains how you’ll feel when you have reached your goals such as ‘ecstatic’ or ‘proud’. These all help to reinforce those feelings that we’ll feel when we reach those goals. We use passwords numerous times a day, so this is a powerful reinforcement! I’ve just started to do this.

 

Visualisation

Visualising is when you literally spend time visualising something that you want to happen. This could be hitting those goals- so hitting a financial target, signing another 3 clients, getting that big contract, writing a book, flying first class, whatever it is you’d like to happen. You visualise something in your mind as though you have already done it and you visualise yourself as having achieved that goal and the way you feel when that happens. Again, there is so much more I could go into about this, but this is just a quick overview. There are some great guided visualisations to help you get you started on YouTube.

Again, there is so much more I could go into about this, but this is just a quick overview. There are some great guided visualisations to help you get you started on YouTube.

 manifesting, katie colella social, social media, virtual assistant, goals, visualisation, visualization, manifest, goal boards, vision boards, affirmations

 

My Personal Manifesting Story

So, I’m a very practical person, I like to have a reason for things and haven’t previously believed that we are able to ‘manifest’ things into our life or make things happen, simply by believing they can.

 

However, the past few months, I’ve started to have a shift on my beliefs and what maybe can be achieved. I read Gabby Bernstein’s “the Universe has your back’ which I enjoyed and was the first time I opened my mind to the whole idea that we can manifest things into our life. I have also just finished Denise Duffield-Thomas’ book- Get Rich, Lucky Bitch as I said, and I absolutely loved it. So easy to read and written in a way that I could get my head around. I’d thoroughly recommend it!

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So, these past few weeks I’ve decided to make manifesting and visualising part of my daily goals. At first, to be honest I felt really silly. I’m naturally a positive person (most of the time) and I’m a happy, motivated person and in all honesty, this pushed my out of my comfort zone a little.

Firstly I closed my eyes and as instructed in a great video via the Female entrepreneur Association with Carrie Green (I’m a member, which gives you extra resources) and Susan Ferraro I asked the universe for a sign. I was instructed to listen to the first thing that popped into my head. So, I closed my eyes and whilst most people get a pretty butterfly or white feather- I thought of a beetle- yes the grubby little insect!

Over the next few days, I noticed a fair few signs that this could actually work. I kept seeing ‘Beetles’ – the car, but that wasn’t quite good enough for me……then I seen someone on FB write something about The Beatles (band), but she had misspelled it as Beetles- the word literally jumped off the page at me, then my daughter came home from school and said she had done a test in school and part of it was about beetles. So going from thinking how on earth am I going to come across a beetle – I found that I was presented with beetles in various ways. This could be a complete coincidence, but I liked it! It made me think, how cool, I’m going to keep doing this.

So going from thinking how on earth am I going to come across a beetle – I found that I was presented with beetles in various ways. This could be a complete coincidence, but I liked it! It made me think, how cool, I’m going to keep doing this.

 

I’ve now been making a real effort to visualise daily and make a conscious effort to use some of the tips above, to really believe that I can reach my goals. What’s the worse that can happen? It’ll only make me feel more positive in the long run, so I’m happy to give it a go.

Now, I’ve set a certain money monthly target that I’d like to hit this month, and also the number of clients or work, I’d like to have by the end of this month and this is what I’ve been visualising daily.

 

On Saturday, I received 2 payments from old invoices that were overdue. I also received a refund from Fiverr for something that I’d paid for and hadn’t been delivered. I’d been waiting for these to be paid for some time. On Sunday, I had a real de-clutter, something that you are advised to do by Denise in her book. I thought- at least my house will be tidier!

Then, as I’m writing this, a client that I’ve worked with in the past and had wanted to work with me again- but who I hadn’t heard from in weeks, out of the blue, messaged me and said, can I pay the invoice now and get started.

Um, hello, if this is what comes from visualising daily, then I’m all in. These are very early days for me, but I’m happy to keep going on this journey and report back what my experiences are.

I’d love for any of you guys to share your success stories with me, either comment below or message me if you’d like to guest post for me and share your successes!

And please let me know if you decide to take part in the 5 day manifesting challenge with Denise Duffield Thomas- I’d love to hear your goals! * please note contains affiliate links- but know that I’d never recommend something I don’t love x

* please note contains affiliate links- but know that I’d never recommend something I don’t love x

Grab your free affirmation cards

 

 

 

The Importance Of Branding For Your Business

Guest post by the amazing graphic designer and branding queen Gillian Sarah, scroll to the bottom to hear more about Gillian.
brands, branding, business, katie colella social, virtual assistant, social media assistant, social media, goals, uk business, branded business

One of the most common misconceptions people have is that a brand is simply your logo, tagline, or website in general. However, a brand is much more than this. Branding involves your logo, your website, every aspect of a customer’s experience, staff uniforms, social media posts, and marketing. Ultimately, it refers to the perception that people have about you.

Despite the fact that having a great logo design can catch your visitor’s attention, a brand is not just your logo.

A good brand isn’t defined overnight. It takes time to build it since it involves a lot of planning and development.

Here are the top 8 reasons why you should consider developing your brand:

#1: Recognition:

People are emotional. So, they are more likely to do business with a company that they are familiar with than with one they never even heard about. If you manage to make your brand easy to recognize and consistent, it will help people feel more comfortable doing business with you.

#2: Setting You Apart From Competition:

The business world is more competitive than ever. So, in order for your business to succeed, you need to have an edge that will make people buy from you and not from the local store next to you or from the big worldwide company.

#3: Generating Referrals:

One of the things people like to do is to tell others about the brands they like. So, you really need to create a strong brand or most probably people won’t even remember you.

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#4: Helping Customers Know What To Expect:

When you have a consistent brand, your customers know exactly what they are getting. And this is why they keep coming back.

#5: Representing You And Your Promise To Your Customers:

When we are talking about creating and developing your brand, you need to be aware that the brand is also you, it’s also your staff, or your materials, or your uniforms. The most important thing is that they are all tied in with the brand itself.

#6: Creating Clarity And Staying Focused:

One of the benefits of having a consistent brand is that your staff always know what they need to do, how to do it, and how to make sure the company reaches its goals. So, having a clear brand allows everyone involved in the company to be aware of its mission and vision, and comply with them.

#7: Connecting Emotionally With Your Customers:

When someone decides they want to do business with you, it means that they are trusting you. Ultimately, purchasing is an emotional experience. And when you have a strong and consistent brand, people will stay emotionally attached to you.

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#8: Providing Your Business Value:

Just think for a second about the brands that you like and purchase. Some might include Coca-Cola, Apple, MacDonald’s, among others). Do you really think these companies are only worth their factories, their equipment, their products, their warehouses? No, they are worth a lot more than just their physical assets. They managed to create a brand whose value exceeds all their physical assets.

Big thank you to Gillian Sarah.

About Gillian:

My job is to work alongside you to create mind-blowing logos, brandings, booklets and website designs. I live, breathe and do all things graphic design and branding. I am driven by the aim to help clients create messages that bring unique visibility and distinction to their brands and companies. Find out more here

I have a FREE Instagram branding worksheet available here if you’d like to work on your IG account.

If you have any further points, please comment below!

Using FB ads for your business

Why you need to be using Facebook Ads to reach your Ideal client.

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If you haven’t tried Facebook ads before, and don’t really know much about them, then here’s an intro to using Facebook ads for your business, to attract your ideal client.

When I owned and run my last business- an eCommerce business selling homeware and gifts, Facebook ads were a huge part of my strategy for reaching more customers and sales- I spent a fortune on them!

 

When I started I could organically reach a good percentage of my followers, but as time has gone on, Facebook has changed so much and the organic reach is now extremely low compared to what it used to be. But we all have to spend money on marketing our business in one form or another and FB ads are a great way to start to reach our ideal clients.

 

You have the ability to reach your ideal client, using specifics like demographics such as gender, age and location as well as targeting fans of specific pages, people with various hobbies, interests and habits. The more you start to look into FB ads the more you’ll realize how amazingly powerful they can be. I know many entrepreneurs that use them as a main part of growing their business.

 

The stats: Let’s look at Facebook.

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There are various different types of Facebook ads depending on what your goal is. You may wish to increase your likes on your page, you may want to push people to your website or opt-in. or you may wish to try and get customers to sign up for your service or course.

Whatever your goal is, there is a FB ad for you.

When you look to set up FB ads, don’t be scared away by all the options.

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Yes- please send me the FB ads worksheet!



The most common types of ads are

Conversions, and Traffic.

You are basically telling Facebook that you would like your ad optimized for the purpose of your ad.

 

Here are a few of the most popular ways to use FB ads.

 

 

  1. Increasing Your Facebook Likes.

Page like ads can be a great way to start growing your following and likes to your page and can be set up from as little as £1 or a $ a day.

If you are struggling to build your following and want an easy way to try and grow your following and improve the credibility of your Facebook page, these are a great way to start.

 

  1. List Building.

If you don’t have a big list and believe that increasing your list is your goal, then we can use Facebook’s list to encourage people to visit your opt-in or freebie so they are on your list. Once they are signed up, you can then send your list content that you’d like them to see. If you are selling a product, then these are great for offering a discount or free gift when a customer purchases. These are probably the most common, that I’m sure you have seen in your newsfeed.

 

  1. Sending customers/clients to your website

If you don’t want to offer a freebie or opt-in page straight off, but would like to increase the traffic to your website- such as a blog post, then make sure you choose something that offers amazing value content. If you have a video or blog post that is rich in content on your website or offers the reader the option to learn something, they’ll want to find out more, so make sure you offer an opt –in at this stage, encouraging them to sign up to our lost, so they can learn more value from you. When you next set up a FB ad, you can also re-target those people that have visited previously.

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The perception for many small business owners is that

  1. Facebook ads don’t work
  2. Facebook ads are expensive

 

They do work, especially when used correctly and aimed at targeting the correct people. I’ve had first hand experience of using them and seeing how they work for me.

 

You can actually get started for as little as £/$1 a day, to see what result you get. When I run ads for clients, I’d recommend setting up at least 4 different ads to test out what works best for you, at approx. £5/$5 per ad/per day. A Facebook pixel can be installed in your website to track the conversions that your FB ad has generated.

Don’t forget to download your free 2 page Facebook Ads worksheet to help you plan your next ad.

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I’d love to hear your thoughts on FB ads. Have you used them and have you had success from them?

Let me know below!

 

 

 

 

 

Top 10 Ways To Save Time As A Lady Boss

How to save time as a female entrepreneur

I’ve collated a few tips to try and give you a helping hand to save time as a busy female entrepreneur!

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  1. Organise your desk, environment & life!

When we are surrounded by clutter (even an organised mess) it can clutter our brain. In order to be more efficient and save time, give your work space a once-over, clear the things you don’t need around you, put up a great quote or affirmation and save time!

 

Looking for affirmations? Get a set of 12 free affirmation cards here.

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  1. Focus on one task at a time.

When we have a lot going on, It’s tempting to flit from one task to another, never actually completing one, before moving to something else. This can be extremely inefficient, as it takes time for our brains to re-program to each task, so we are way better off concentrating on one task at a time.

 

  1. Create a schedule.

I find sticking to a schedule makes me more focused and allows me to stay o target. If I don’t have a schedule that I have taken the time to write down the day’s tasks, I know I can get distracted and waste time doing unimportant tasks.

 

  1. Self Care

More important than we realise.

Drink water- keep hydrated and your energy levels will stay up.

Take breaks- I know we all like to work our socks off, and often don’t want to stop the task in hand, but taking a short break will help your energy levels.

Exercise- especially in the morning can help with our productivity levels and give us a boost to get through the day, work efficiently and save time.

 

  1. Organise in advance

Take the time the night before to think about the following day and write down your to-do list and what you want to achieve. Some people prefer to take the first 30mins of each day to do this, but whenever it suits you- this is so important.

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  1. Outsource

Spend your time on the tasks that you do best, and save time by outsourcing tasks that others can do. Help decide what tasks are best outsourced by writing a list of tasks that you don’t enjoy, can’t do, or nee help with, or that take too much of your valuable time.

 

Yes, I need help!

 

  1. Switch it off!

Every now and again we all need to take a break from our mobiles and time consuming social media.

Allow yourself a set time to go and check on your social, rather than feeling the need to respond to everything immediately.

 

  1. Is it urgent?

We need to work out the difference between what is urgent and important. If things aren’t urgent, such as emails, don’t feel the need to respond immediately. This can stop you mid-flow on a task in hand, and when you come back to that task, it takes time to get your brain engaged again!

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  1. Schedule interruptions

Unfortunately, it’s a fact of life that interruptions and the unexpected can and will pop up, so always allow time to schedule in these last minute tasks. For instance, I can schedule in client work and my own work for each working hour Mon-Fri, but when I get a new client reach out asking for an appointment, then I’ll need to make time for that.

 

  1. Stay positive.

This may sound strange but think about it. When you are at the top of your game and you are feeling amazing, you have loads of clients or customers, you feel great and you are positive, you’ll get so much more done and be more efficient.

When you are feeling a little low, or have lost a client, or sales are slow, you won’t feel so great and you’ll start getting those niggling thoughts in your brain, ‘am I good enough?’ ‘I can’t do this’ ‘I can’t be successful’. This will do nothing but make you feel negative, with a mindset that won’t achieve and you’ll waste far too much time on these negative what-if thoughts!

 

Print off these FREE affirmation cards to keep you positive.

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Purchase a set of 12 financial affirmation cards here 

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Instagram Introduce: Save Live Videos

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Instagram Update!

 

Instagram announced yesterday that they now offer the option to save your live broadcasts.

This is an amazing new feature that many people will be thrilled with.

 

Until now one of the biggest issues with IG live video was that it appears in your IG stories and the video would disappear after 24hours. If you have created an amazing live video with great content, it always felt a huge waste that it would be gone and you couldn’t re-use it.

 

 

How to make a live video:

In Instagram, go to your home feed by clicking the house shape icon at the bottom left of the screen.

From here click the camera icon in the top left-hand corner of the screen. Scroll left at the bottom to LIVE. Your connection will be checked and you’ll be given a countdown of 3 when you will be live.

This will go out to all your followers and will stay on your IG stories for 24 hours.

 

How to save a live video:

When you are done. Click end video. You’ll then be taken to another screen. Click save in the top right-hand corner of the screen. The video will now be saved to your camera roll as well as added to your IG stories. Then click done!

Unfortunately, you can’t save the comments, likes or the number of viewers, but at least we can save the video, which is a definite step in the right direction.

 

According to the Instagram blog, we can expect many more features and Instagram updates this year, especially surrounding video! With so many great new features already released recently- I can’t wait to see more!

Have you used any of the new IG features? Do you use live video? Let us know in the comments below.

Know you need to be using Instagram for your business, but don’t have the time?

I can manage it for you!

Yes! I need help with IG

 

 

Happy International Women’s Day- Set Of 12 Affirmation Cards FREE

Happy International Women’s Day to all you fabulous women out there.

The wonderful mums, the workers, the wives, the entrepreneurs, the jugglers that do most of these things each and every day of their lives, let’s take a moment to celebrate how wonderful we all are- and why not, we are pretty amazing!

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What is International Women’s Day?

International Women’s Day, originally called International Working Women’s Day, is celebrated on March 8 every year. It commemorates the struggle for women’s rights.

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Today people all over the World are focusing on what they can do to encourage a fairer and more gender-equal culture by celebrating International Women’s day.

#BeBoldForChange is the 2017 campaign theme. Find out more here 

If you’d like to see more Google have put together this slideshow of some female pioneers who have paved the way to where we are today.

Google say- Our slideshow Doodle features a little girl whose grandmother tells her the best bedtime story ever: the tale of her favourite historical heroine. The little girl then visits 13 remarkable women in her imagination, taking us along on a journey that spans centuries and circles the globe.

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Take a look here

 

 

So, on today’s blog, instead, of a long post, I thought I’d pay tribute to all of us fantastic women and create some gorgeous affirmation or quote cards for all you amazing ladies out there. They contain great quotes that inspire and motivate you. Subscribe below and I’ll send you the download file, then print them off and scatter them around your office, home, on your goals or vision board, in your planner or anywhere you’ll get a little lift from them!

Want a set of your own cards?

Subscribe below now and we’ll get them straight across

 

I’d love to see your cards being used in your home or office. Please tag me in.

I’m @katiecolellasocial on IG 

 

If you have a favourite quote or affirmation, let me know below and I may use them in my next set. I’d love to hear your thoughts too!

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Top 8 Inspiring Books For Female Entrepreneurs

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So who doesn’t love an inspirational read or two? The more I read, the more I want to read, so I end up devouring everything I can.

As a business owner and someone who has been self-employed for most of my adult life, I am always trying to better myself, always trying to improve and learn and love to hear what others are doing and have done. In short, I love an inspirational success story.

So I’ve compiled a list of the top 8 books that I think are great for female entrepreneurs, such as yourselves to have a read of.

Some I’ve read, some I have in my office ready to read and some are on my to-read list, that I haven’t bought as yet, but have heard amazing reviews about, so the list is a mix up of fact and opinion! I’d love to hear your thoughts and any good books you’d like to recommend!

 

  1. She Means Business by Carrie Green

This was an obvious choice for me to add to my list.

I’ve followed Carrie’s journey for a few years now and love how she has built her online membership site – Female Entrepreneur Association – over those years to be hugely successful, and now launched her own book. I’m a member of Carrie’s ‘She Means Business’ Facebook group, where you find an invaluable amount of support from ladies from all over the world. I’ve made lots of connections, had chats with a few women to help support one another and even signed a few clients that have reached out to me directly through the group. I received this book on the day of release and have very nearly finished it. It’s a very inspirational book full of tips and advice and stories that get your heart pumping with excitement and a feeling of ‘I can do this’. I’d very much recommend, not just for the book, but for all the bonuses that come with it too!

What the book says – ‘Are you ready to turn your ideas into reality and build a wildly successful business?’

 

 

  1. #Girlboss by Sophia Amoruso

Sophia is the founder and one-time CEO of Nasty Girl. I had known about this book for a long time, but only recently gotten around to actually buying and reading this book. It’s a real easy read, written In a clear and easy to understand format- aimed at anyone who dreams big. Sophia isn’t your typical business woman and went from being a high-school droupout to founder and CEO of one of the fastest-growing retailers in the world.

What the book says- ‘Inspiring, motivating and empowering, #GIRLBOSS will give you the kick up the ass you need to reach your potential’

 

 

 

  1. The Universe Has Your Back by Gabrielle Bernstein

I came across Gabby, through an online extravaganza event hosted by Carrie Green recently, and just thought she was fab! I ordered the book from Amazon and it arrived the very next day, It’s next in my list to read!

Gabby is a New York Times best selling author and international speaker.

 

Gabrielle says, “My commitment with this book is to wake up as many people as possible to their connection to faith and joy. In that connection, we can be guided to our true purpose: to be love and spread love. These words can no longer be cute buzz phrases that we merely post on social media. Rather, these words must be our mission. The happiness, safety, and security we long for lies in our commitment to love.”

 

I’ll update this blog post when I have finished reading- and I’m super excited to get started!

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  1. Life Leverage by Rob Moore

I found this to be a really interesting read. ‘How to get more done in less time, outsource everything and create your ideal mobile lifestyle’

As a Social Media Assistant and VA, I’m that person (or one of those people), that many entrepreneurs would be looking to outsource their work to. But this book made me realise that I too, can outsource some of my work to other freelancers to continue to grow my business. Rob is a self-made property investor, businessman, entrepreneur, best-selling author, world record holder & speaker. I found the book full of great ideas and definitely worth a read. I’m not sure how much of the book I will be putting into practice fully- but I will certainly be taking away bits of it. If you are starting or building a business- then give this one a shot!

What the book says ‘A great book that will change your life’ Brian Tracy (best-selling author of Eat That Frog)

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  1. Girl Code: Unlocking Secrets to Success, Sanity, and Happiness for the Female Entrepreneur by Cara Alwill Leyba

This one is ready for me to read! It receives fantastic reviews and the author- Cara, has written many books that may be worth adding to your list!

As a bestselling and award-winning authoress, radio host, and master life coach, Cara Alwill Leyba empowers women to live their most effervescent lives.

Here is what the book says-

I am witnessing a phenomenon. It seems as though a growing group women entrepreneurs all around the world has discovered the secret to success and happiness in both their lives and careers. It’s almost as though there is a hidden, underground world of power playing females who have all cracked a magical code: they think positively, they support one another, and they truly believe they can have it all —and you can, too. There is something dynamic that happens when women genuinely show up for each other. When we lose the facades, when we cut the bullsh*t, and when we truly have each others backs. When we stop pretending everything is perfect, and we show the messy, beautiful parts of ourselves and our work that all look awfully similar. When we talk about our fears, our missteps, and our breakdowns. And most importantly, when we share our celebrations, our breakthroughs, and dish on what works.

 

  1. Lean In: Women, Work and the Will to Lead by Sheryl Sandberg

Thirty years after women became 50 percent of the college graduates in the United States, men still hold the vast majority of leadership positions in government and industry. This means that women’s voices are still not heard equally in the decisions that most affect our lives. In Lean In, Sheryl Sandberg examines why women’s progress in achieving leadership roles has stalled, explains the root causes, and offers compelling, commonsense solutions that can empower women to achieve their full potential.

Sandberg is the chief operating officer of Facebook and is ranked on Fortune’s list of the 50 Most Powerful Women in Business and as one of Time’s 100 Most Influential People in the World. In 2010, she gave an electrifying TEDTalk in which she described how women unintentionally hold themselves back in their careers. Her talk, which became a phenomenon and has been viewed more than two million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto.

 

7. The Confidence Code: The Science and Art of Self-Assurance—What Women Should Know by Katty Kay

 

I’m yet to read this one, but it gets rave reviews constantly!

Following the success of Lean In and Why Women Should Rule the World, the authors of the bestsellingWomenomics provide an informative and practical guide to understanding the importance of confidence—and learning how to achieve it—for women of all ages and at all stages of their career.

Working women today are better educated and more well qualified than ever before. Yet men still predominate in the corporate world. In The Confidence Code, Claire Shipman and Katty Kay argue that the key reason is confidence.

Combining cutting-edge research in genetics, gender, behavior, and cognition—with examples from their own lives and those of other successful women in politics, media, and business—Kay and Shipman go beyond admonishing women to “lean in.”Instead, they offer the inspiration and practical advice women need to close the gap and achieve the careers they want and deserve.

 

  1. Shark Tales: How I Turned $1,000 into a Billion Dollar Business by Barbara Corcoran

Another on the to-read list!

The inspiring true story of Shark Tank star Barbara Corcoran–and her best advice for anyone starting a business. After failing at twenty-two jobs, Barbara Corcoran borrowed $1,000 from a boyfriend, quit her job as a diner waitress, and started a tiny real estate office in New York City. Using the unconventional lessons she learned from her homemaker mom, she gradually built it into a $6 billion dollar business. Now Barbara’s even more famous for the no-nonsense wisdom she offers to entrepreneurs on Shark Tank, ABC’s hit reality TV show.
Shark Tales is down-to-earth, frank, and as heartwarming as it is smart. After reading it don’t be surprised if you find yourself thinking, “If she can do it, so can I.” Nothing would make Barbara happier.

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8.Drop The Ball by Tiffany Dufu 

This is new out- just released this Feb and is already at no 3, 7 and 8 (hardcover, kindle & audio) of the Amazon best sellers list in Women & Business. It’s definitely an addition to my must-read list.

A bold and inspiring memoir and manifesto from a renowned voice in the women’s leadership movement who shows women how to cultivate the single skill they really need in order to thrive: the ability to let go.

Once the poster girl for doing it all, after she had her first child, Tiffany Dufu struggled to accomplish everything she thought she needed to in order to succeed. Like so many driven and talented women who have been brought up to believe that to have it all, they must do it all, Dufu began to feel that achieving her career and personal goals was an impossibility. Eventually, she discovered the solution: letting go. InDrop the Ball, Dufu recounts how she learned to reevaluate expectations, shrink her to-do list, and meaningfully engage the assistance of others―freeing the space she needed to flourish at work and to develop deeper, more meaningful relationships at home.

 

 

And a few extras that I have read recently

 

10 Pillars Of Wealth by Alex Becker –

Mind-sets of the World’s richest People. I have been reading this recently- and have found it very interesting, straight talking and to the point with lessons telling you how to discover the mind sets required to make it big!

 

The 4-hour work week by Timothy Ferriss.

The No1. New York Times Bestseller. Escape the 9-5, live anywhere and join the new rich. It teaches you to forget the old concept of retirement and saving for the future -instead concentrating on earning a monthly five-figure income with no management.

 

 

The Success Principles- How to get from where you are to where you want to be by Jack Canfield.

Jack is another New York Times Bestseller and co-creator of Chicken soup for the soul. This was published over a decade ago, but has been updated and is still going strong. Jack is America’s #1 Success Coach- great read!

 

 

I’m sure there are 100’s more that need to be on this list, and I’ll continue to add or write blog posts, as I read more. If you have read a fantastic inspirational book recently, please share the name of it in the comments below. I also listen to podcasts, which can be a fantastic resource- but that’s another blog post!

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