I’m sure lots of you are familiar with Canva already but for those who aren’t I’ve recorded a quick tutorial of the basics to get you started.
I must admit, I use Canva most days for myself and clients, so I am a huge fan. I often wondered what I did before Canva existed. You can create simple graphics, quickly and easily using various colours, logos, images and fonts. They offer 1000’s of free images and templates helping you get started.
If you are looking for amazing quality images to use take a look at Creative Market, they also offer 6 freebies each week on a Monday. These can be images, templates, fonts etc.
I also have a short video showing you how to create a simple logo with transparent background in Canva
If you have any questions, let me know! I hope you find it helpful.
Thanks to the internet its never been easier to move your business brand into the public eye.
Even better, if done with the right amount of finesse, you can practically market yourself for free, (give or take the occasional monthly subscription for content scheduling apps such as Buffer, Hootsuite or Facebook ads).
The world is literally accessible by the click of a button on our phones. We can reach our target clientele/customers in a way that business generations of days gone by could have only dreamed of.
We have the chance to put our businesses anywhere we want.. wherever we want.
Yet, so many of us find it hard to be seen amongst the masses of brands on the world wide web. Why is that?
Speaking from personal experience as a network marketer I feel I have a fairly good indication of what’s going on and it isn’t pretty.
The majority of people working their business on the internet have no authenticity. None at all and as a result, they’ve faded into the background only to be seen now and again when customers type the brand name into the search bar as an afterthought to see if the company is still in business.
Because they don’t stand out from the rest of their business niche. They’ve blended into the crowd and that’s the worst thing that can happen within an industry that is only going to grow, no doubt by billions in the next few years.
What makes me think that?
People are finally finding ways to create a life and income on their own terms from the comfort of home. No long commuting, no more late days thanks to traffic jams, no official warnings for too many sick days. No sensations of feeling trapped within those four office walls. Freedom to work how and when we want is the fast approaching future. I’ve seen people ” working” from their phones while enjoying a large glass of wine by the pool on holiday ( thanks to video calling technology).
Parents can now be with and work around their family commitments rather than move their children around work commitments.
Who in their right mind would not want that?
Although it’s certainly NOT the case for everyone before we jump on the latest ‘let’s bash Hanzi with angry comments’ bandwagon.
I’m speaking from personal experience. Lessons lived and learned. I’ve been there and done it. I’ve won and dressed in my “most unauthentic brand t-shirt” shorts and even the hat to hide my face under.
So please hear me out when I say I come with love and good intentions. I’m here to help YOU by sharing my mistakes.
I’m going to come at this from a network marketing perspective because that’s where my experience lies. However, it’s a genuine rule of thumb whatever your industry.
Your business is new and exciting, you want to scream from the rooftops about it. You want to tell everyone you’ve ever met every tiny little detail about what you represent and how your business is better than anyone else’s in your niche. I hear you, and you definitely should tell people about what you’re doing! Genuine excitement is contagious and addictive. Human beings are inquisitive by nature and let’s face it, we hate to be left out of the loop.
But here’s the thing…..there’s an incredibly fine line between getting people’s attention, creating excitement and curiosity before you become a spamtastic robot!
You know what I mean right?
You’ve seen businesses pop up on your news feed, it is really intriguing, it draws you in, this might be something you want to know more about in the future. So you like the business/blog page with the intentions of going back to it later and browsing the content of the page. (I love looking at new pages).
However when you open up the social app later that day your newsfeed is absolutely FLOODED with post after post after post from the page you followed, you’re literally scrolling for thirty minutes trying to find other content. The same thing happens when you return later.
What do you end up doing? If you’re anything like me, I hit the unlike button. Seeing nothing but adverts begging me to buy products gets stagnant rather quickly and lets be honest it can be very annoying too!
Only from it happening to me did I quickly realise I was one of those people! I was a spammer!
So if you’re going to post frequently on social media shake things up a little, add a pinch of spice, a spoonful of variety, a bucketful of fun!
Limit your advertising content to three/four posts a day, spread out at various times and share other people’s content in-between. Sharing is caring after all!
If you’re not sure when you should/shouldn’t post content, I found the perfect social media posting guide here.
Putting your needs first
I’ve been there. Boy have I been there, even if I don’t want to admit it, I was pretty self-serving when I first started networking. I just saw my own end game and the things I wanted. A new team member. X amount of sales.
When I first started my networking business I went maniacally through my entire Facebook and Instagram friends list, which thankfully at the time wasn’t any larger than ninety people per account. I messaged everyone.
Now, this isn’t a bad thing parse if you do it the correct way. Which is exactly what I didn’t do.
I attacked that list with gusto. Over two hundred messages sent overall in a single day…. without landing in Facebook jail …Happy dance!
All I had to do now was just sit back and wait for my inbox to go crazy with all the sales I was going to be inundated with.
I could practically see the money signs dancing in my eyes. The clothes I was going to buy myself after I paid the bills with this outstanding amount of income I effortlessly created. But I didn’t get any sales, I didn’t make a single sale, not a single one!
Well, again I was spamming people.
But the main reason was that everyone could see straight through my intentions.
Every single person who opened that message instantly recognised that the only reason I even bothered to message them was that I wanted something from them.
Nothing else. I wanted them to buy something from me and I wasn’t subtle about it.
I sent the exact SAME message over and over again and my intentions were easy to read. I might as well have said, I don’t care what you buy, I just want you to give me your money to help my business succeed because that was what my message was saying to every person who read it. I don’t care about your needs, I don’t want to help solve any problems for you. I just want your money.
I was serving myself and that was selfish. So in the love of all things business brand related I beg of you, reach out to that friend list! But do so with the intention to help each person with their problems. That’s when they will come to you.
At least say hello and ask how the person is before you try to pitch a sale.
Which brings me to my next point…
Being impersonal in your brand
When doesn’t someone even make the effort to put a hello Hanzi how are you? At the beginning of a message, I tend to skip past it and ignore.
If you’re not willing to take the time to even say hello before you tell me how fantastic your service is then I have reason to be drawn in, I want to buy from a human being who I can relate to, someone who will listen to my needs and be willing to work with me and find the best solution to my problem. Not just send a generic answer void of any human emotion.
I want to know that the products or services this person is extending to me are being recommended from a place of understanding. The human being behind the business is what draws people in, in order to do that you need to be willing to get personal and connect with people. Genuinely connect.
Write the person’s name
Say Hello, ask how they are
Create a human connection by being you.
There are many ways we can be authentic when creating our business brand. Nothing represents you or your business better than showing your true human self. Bring out your personality, be willing to be you, and connect with the people you reach out to, show them you care, that you genuinely want to help, be warm and welcoming and I guarantee that it won’t be long before your brand is standing tall amongst the growing crowds
Love and Blessings to you
until next time
With thanks to this week’s blog post writer – Hannah Kennefick of Beautifully Forever WordPress. Hannah is in love with the vintage era fashion and slowly becoming beauty obsessed! She’s an accidental paleo diet loving plus sized women with a side of pagan spirituality! She is a professional network marketer and goal chasing mompreneur.
If you would like to add some tactics of maintaining true to your brand and growing your business with authenticity, please comment below.
As entrepreneurs, we often feel overwhelmed and stressed at various parts of our journey and I want us to be assured that we all feel like this from time to time- you aren’t alone, being an entrepreneur is an emotional rollercoaster of ups and downs, but that is also part of what makes us successful!
I’m writing this blog post this week with a heart full of fear myself, so believe me when I say I know how you are feeling.
New ideal client
I have just signed with an ideal client. I’m over the moon, I really am ecstatic, but as excited as I am to get working with my ideal client, I’m battling with the fear creeping in- the fear that I could mess it all up, the fear that I won’t be enough, the fear of failure, the fear that if I do make a great impression, I won’t be able to maintain it, that I won’t be able to juggle all my clients and that I’ll drop the ball, the fear that I won’t know what to do, fear of self-sabotage, fear of being mediocre.
Sometimes I could scream at myself- FOR GODS SAKE GIRL- GET A GRIP!
Because, really, I know that this could be something big. I am in awe of this new client, I know I could learn so much from her and I know this is the client I’ve been waiting for. She is also so straight up it’s unreal, so if I do make a small mistake or I need to ask a question- really? Is anyone going to drop down dead? No. Is it life-threatening? No. Life moves on, so I really do need to stop the doubts creeping in and deal with this!
I started writing this blog post as a list of the top fears we all feel at times as an entrepreneur, but as I started writing, it turned into the fears that I’m feeling, so I decided to roll with it and show you the reality, this is so real.
I’ll write another post on the fears and how we can overcome them when I’ve learnt how next week!
This is just one part of this week that is making me feel overwhelmed.
As well as signing an ideal client, I have also been nominated for a business award this weekend- amazing right? Yep, absolutely buzzing, BUT, again, what if I win? What if I don’t? What if the judges are sat there laughing at the nomination right now? What if nobody believes I’m good enough to even be nominated? What if my website isn’t good enough?
The bloody fear kicks in from every angle. Again, I know this is completely normal and I need to believe that I am worthy of being nominated for this award- I worked hard to get to where I am- why shouldn’t I! It helps that I’ve got a wonderfully supportive colleague and friend that also believed in me, enough to nominate me (eternally thankful).
I’ve actually been lucky enough to be short-listed for a business award in my previous business too- and I felt the exact same then too- and I won! But, it doesn’t stop the exact same doubts sneaking into my head this time too!
Then, I had a message from Jackie- who runs the South Wales Bizmums networking group, asking if I would be a guest speaker at an event this week. I hesitated before I replied, I then replied with ‘have you sorted it now?’. Part of me hoping that she said yes all sorted (relieving me of what I knew I really should say) and part of me knowing that I should step up and say ‘Hell Yes I’ll Do It’. The speaking space hadn’t been filled, so I typed as quick as I possibly could before I lost my courage and said yes, I’d do it! The topic is growth- and I know accepting this opportunity is huge personal growth for me.
This puts me so far out of my comfort zone, I can’t even tell you- but I also know and fully believe that the best things happen when you step outside of your comfort zone. The thought of speaking in two days time, fills me with dread, I feel sick, anxious and I’m hugely nervous, just typing this. BUT, again, what’s the worst that can happen. It’s a lovely, supportive ladies networking group that will encourage me not throw stones at me telling me how rubbish I am. And what if, just what if, just one person actually likes what I say, what if they believe what I’m telling them and they feel a little inspired by me and my story- then you know what- that’s perfect because I then know that it was worth it!
So, there we go, a completely vulnerable post from me, speaking completely from the heart, about my own fears. I’ll let you know how I get on this week, with the challenges that I’m faced with and hopefully how I smashed through them!
Looking for a money course to smash through those money blocks? Take a look at the Lucky Bitch Money Bootcamp- click the picture below *
I’d love to hear how you smashed through some fears recently and how it made you feel when you had come through the other side!
*contains affiliate link- but know I would NEVER recommend something that I don’t LOVE x
Guest post by the amazing graphic designer and branding queen Gillian Sarah, scroll to the bottom to hear more about Gillian.
One of the most common misconceptions people have is that a brand is simply your logo, tagline, or website in general. However, a brand is much more than this. Branding involves your logo, your website, every aspect of a customer’s experience, staff uniforms, social media posts, and marketing. Ultimately, it refers to the perception that people have about you.
Despite the fact that having a great logo design can catch your visitor’s attention, a brand is not just your logo.
A good brand isn’t defined overnight. It takes time to build it since it involves a lot of planning and development.
Here are the top 8 reasons why you should consider developing your brand:
People are emotional. So, they are more likely to do business with a company that they are familiar with than with one they never even heard about. If you manage to make your brand easy to recognize and consistent, it will help people feel more comfortable doing business with you.
#2: Setting You Apart From Competition:
The business world is more competitive than ever. So, in order for your business to succeed, you need to have an edge that will make people buy from you and not from the local store next to you or from the big worldwide company.
#3: Generating Referrals:
One of the things people like to do is to tell others about the brands they like. So, you really need to create a strong brand or most probably people won’t even remember you.
#4: Helping Customers Know What To Expect:
When you have a consistent brand, your customers know exactly what they are getting. And this is why they keep coming back.
#5: Representing You And Your Promise To Your Customers:
When we are talking about creating and developing your brand, you need to be aware that the brand is also you, it’s also your staff, or your materials, or your uniforms. The most important thing is that they are all tied in with the brand itself.
#6: Creating Clarity And Staying Focused:
One of the benefits of having a consistent brand is that your staff always know what they need to do, how to do it, and how to make sure the company reaches its goals. So, having a clear brand allows everyone involved in the company to be aware of its mission and vision, and comply with them.
#7: Connecting Emotionally With Your Customers:
When someone decides they want to do business with you, it means that they are trusting you. Ultimately, purchasing is an emotional experience. And when you have a strong and consistent brand, people will stay emotionally attached to you.
#8: Providing Your Business Value:
Just think for a second about the brands that you like and purchase. Some might include Coca-Cola, Apple, MacDonald’s, among others). Do you really think these companies are only worth their factories, their equipment, their products, their warehouses? No, they are worth a lot more than just their physical assets. They managed to create a brand whose value exceeds all their physical assets.
Big thank you to Gillian Sarah.
My job is to work alongside you to create mind-blowing logos, brandings, booklets and website designs. I live, breathe and do all things graphic design and branding. I am driven by the aim to help clients create messages that bring unique visibility and distinction to their brands and companies. Find out more here
I have a FREE Instagram branding worksheet available here if you’d like to work on your IG account.
If you have any further points, please comment below!
Why you need to be using Facebook Ads to reach your Ideal client.
If you haven’t tried Facebook ads before, and don’t really know much about them, then here’s an intro to using Facebook ads for your business, to attract your ideal client.
When I owned and run my last business- an eCommerce business selling homeware and gifts, Facebook ads were a huge part of my strategy for reaching more customers and sales- I spent a fortune on them!
When I started I could organically reach a good percentage of my followers, but as time has gone on, Facebook has changed so much and the organic reach is now extremely low compared to what it used to be. But we all have to spend money on marketing our business in one form or another and FB ads are a great way to start to reach our ideal clients.
You have the ability to reach your ideal client, using specifics like demographics such as gender, age and location as well as targeting fans of specific pages, people with various hobbies, interests and habits. The more you start to look into FB ads the more you’ll realize how amazingly powerful they can be. I know many entrepreneurs that use them as a main part of growing their business.
The stats: Let’s look at Facebook.
There are various different types of Facebook ads depending on what your goal is. You may wish to increase your likes on your page, you may want to push people to your website or opt-in. or you may wish to try and get customers to sign up for your service or course.
Whatever your goal is, there is a FB ad for you.
When you look to set up FB ads, don’t be scared away by all the options.
Yes- please send me the FB ads worksheet!
The most common types of ads are
Conversions, and Traffic.
You are basically telling Facebook that you would like your ad optimized for the purpose of your ad.
Here are a few of the most popular ways to use FB ads.
Increasing Your Facebook Likes.
Page like ads can be a great way to start growing your following and likes to your page and can be set up from as little as £1 or a $ a day.
If you are struggling to build your following and want an easy way to try and grow your following and improve the credibility of your Facebook page, these are a great way to start.
If you don’t have a big list and believe that increasing your list is your goal, then we can use Facebook’s list to encourage people to visit your opt-in or freebie so they are on your list. Once they are signed up, you can then send your list content that you’d like them to see. If you are selling a product, then these are great for offering a discount or free gift when a customer purchases. These are probably the most common, that I’m sure you have seen in your newsfeed.
Sending customers/clients to your website
If you don’t want to offer a freebie or opt-in page straight off, but would like to increase the traffic to your website- such as a blog post, then make sure you choose something that offers amazing value content. If you have a video or blog post that is rich in content on your website or offers the reader the option to learn something, they’ll want to find out more, so make sure you offer an opt –in at this stage, encouraging them to sign up to our lost, so they can learn more value from you. When you next set up a FB ad, you can also re-target those people that have visited previously.
The perception for many small business owners is that
Facebook ads don’t work
Facebook ads are expensive
They do work, especially when used correctly and aimed at targeting the correct people. I’ve had first hand experience of using them and seeing how they work for me.
You can actually get started for as little as £/$1 a day, to see what result you get. When I run ads for clients, I’d recommend setting up at least 4 different ads to test out what works best for you, at approx. £5/$5 per ad/per day. A Facebook pixel can be installed in your website to track the conversions that your FB ad has generated.
Don’t forget to download your free 2 page Facebook Ads worksheet to help you plan your next ad.
I’d love to hear your thoughts on FB ads. Have you used them and have you had success from them?
I’ve collated a few tips to try and give you a helping hand to save time as a busy female entrepreneur!
Organise your desk, environment & life!
When we are surrounded by clutter (even an organised mess) it can clutter our brain. In order to be more efficient and save time, give your work space a once-over, clear the things you don’t need around you, put up a great quote or affirmation and save time!
Looking for affirmations? Get a set of 12 free affirmation cards here.
Focus on one task at a time.
When we have a lot going on, It’s tempting to flit from one task to another, never actually completing one, before moving to something else. This can be extremely inefficient, as it takes time for our brains to re-program to each task, so we are way better off concentrating on one task at a time.
Create a schedule.
I find sticking to a schedule makes me more focused and allows me to stay o target. If I don’t have a schedule that I have taken the time to write down the day’s tasks, I know I can get distracted and waste time doing unimportant tasks.
More important than we realise.
Drink water- keep hydrated and your energy levels will stay up.
Take breaks- I know we all like to work our socks off, and often don’t want to stop the task in hand, but taking a short break will help your energy levels.
Exercise- especially in the morning can help with our productivity levels and give us a boost to get through the day, work efficiently and save time.
Organise in advance
Take the time the night before to think about the following day and write down your to-do list and what you want to achieve. Some people prefer to take the first 30mins of each day to do this, but whenever it suits you- this is so important.
Spend your time on the tasks that you do best, and save time by outsourcing tasks that others can do. Help decide what tasks are best outsourced by writing a list of tasks that you don’t enjoy, can’t do, or nee help with, or that take too much of your valuable time.
Yes, I need help!
Switch it off!
Every now and again we all need to take a break from our mobiles and time consuming social media.
Allow yourself a set time to go and check on your social, rather than feeling the need to respond to everything immediately.
Is it urgent?
We need to work out the difference between what is urgent and important. If things aren’t urgent, such as emails, don’t feel the need to respond immediately. This can stop you mid-flow on a task in hand, and when you come back to that task, it takes time to get your brain engaged again!
Unfortunately, it’s a fact of life that interruptions and the unexpected can and will pop up, so always allow time to schedule in these last minute tasks. For instance, I can schedule in client work and my own work for each working hour Mon-Fri, but when I get a new client reach out asking for an appointment, then I’ll need to make time for that.
This may sound strange but think about it. When you are at the top of your game and you are feeling amazing, you have loads of clients or customers, you feel great and you are positive, you’ll get so much more done and be more efficient.
When you are feeling a little low, or have lost a client, or sales are slow, you won’t feel so great and you’ll start getting those niggling thoughts in your brain, ‘am I good enough?’ ‘I can’t do this’ ‘I can’t be successful’. This will do nothing but make you feel negative, with a mindset that won’t achieve and you’ll waste far too much time on these negative what-if thoughts!
Print off these FREE affirmation cards to keep you positive.
Purchase a set of 12 financial affirmation cards here
Instagram announced yesterday that they now offer the option to save your live broadcasts.
This is an amazing new feature that many people will be thrilled with.
Until now one of the biggest issues with IG live video was that it appears in your IG stories and the video would disappear after 24hours. If you have created an amazing live video with great content, it always felt a huge waste that it would be gone and you couldn’t re-use it.
How to make a live video:
In Instagram, go to your home feed by clicking the house shape icon at the bottom left of the screen.
From here click the camera icon in the top left-hand corner of the screen. Scroll left at the bottom to LIVE. Your connection will be checked and you’ll be given a countdown of 3 when you will be live.
This will go out to all your followers and will stay on your IG stories for 24 hours.
How to save a live video:
When you are done. Click end video. You’ll then be taken to another screen. Click save in the top right-hand corner of the screen. The video will now be saved to your camera roll as well as added to your IG stories. Then click done!
Unfortunately, you can’t save the comments, likes or the number of viewers, but at least we can save the video, which is a definite step in the right direction.
According to the Instagram blog, we can expect many more features and Instagram updates this year, especially surrounding video! With so many great new features already released recently- I can’t wait to see more!
Have you used any of the new IG features? Do you use live video? Let us know in the comments below.
Know you need to be using Instagram for your business, but don’t have the time?
So the past year has been filled with updates from IG and 2017 so far has been no different with numerous updates from the popular social media platform.
If you don’t currently use Instagram- seriously take a look, it’s an amazing platform with so many great features that you just have to try!
Multi-photo (or carousel feature)
This feature was rolled out earlier this month for most users and quite frankly adds a completely new opportunity to users.
Instead of just being bale to post one picture or video with each post, you can now post up to 10, on a single IG post.
If you have ever juggled with which picture you prefer, don’t stress, just use them all!
It makes an amazing mini-explainer slideshow or teaching method. You can scroll through the images or videos one by one. You can tag users on individual pictures and even use different filters if you wanted to.
This is a really powerful new tool to encourage interaction and engagement for brands.
The idea is great to show off multiple pictures of new products or services or as a mini tutorial of how to do something.
How to create an Instagram Slideshow
Go to post like you usually would in IG. At the bottom right-hand corner of your picture is a multi-page icon or it may say ‘select multiple’ click on this, then add up to 10 photos or videos from your gallery. You can rearrange them if required. You can tag people in each one or use filters on each one. When ready, press next like you usually would, write your post and share!
Go to post as you always would in IG. Then click on the multi-page icon on the bottom right of the picture
Select all the other pictures you’d like to include.
Add any tags and filters
Add any location and then share as usual!
When followers see your post, they will also see the multi-page carousel icon- alerting them to the fact that you have posted a slideshow. This encourages followers to spend more tome scrolling through all your pictures!
Instagram Story Ads
IG are rolling out this new feature that allows you to place ads on Instagram stories. This is a great way to reach as many people in your target audience and to help build brand awareness.
How to set up an IG story Ad
This can be placed and managed through power editor or ads manager in Facebook.
When you select your marketing objective as ‘reach’ you now have stories as a placement option as well as feed within IG.
When select you can choose if you’d prefer an image or video. The rest is the exact same process of setting up an ad including budgets, audiences and targeting options.
Geostickers on IG
In another similarity to SnapChat, IG have rolled out geostickers. This addition is within Instagram stories. They work like Snapchat stickers do, allowing the user to select a sticker of their location. You can go and select a location like I have done in the picture- choosing my office- tagged as Katie Colella Social. Not quite as glamorous as New York! Viewers can then touch that location sticker and view the location page for that place- that is populated with IG posts!
Choose a picture in IG stories. And click the 3rd icon from the right hand corner (smily face)
Select location from the choices.
Choose a location or type a selection to search, then select.
Voila- a Geolocation tag is added!
You can also add a hat or the temp whilst there too!
After all the recent ‘snap chat’ like features being added to IG, I’m wondering how long it’ll be before IG get the filters too!
Block the spam on Instagram
This is not a new feature this month, but worth a quick mention in my line up of top features.
If you are fed up of the constant spam comments on your posts, then you can block the comments from ever appearing on them.
‘want followers?’ block
‘click here for followers’ block
You get the picture.
Follow the instructions below to stop them happening.
I used these pictures as a slideshow in IG and it worked really well!
Make sure you continue to utilise all new features as IG rolls them out to keep you a step ahead of the game.
Need help with your Instagram- take a look at my IG package- here
Happy International Women’s Day to all you fabulous women out there.
The wonderful mums, the workers, the wives, the entrepreneurs, the jugglers that do most of these things each and every day of their lives, let’s take a moment to celebrate how wonderful we all are- and why not, we are pretty amazing!
What is International Women’s Day?
International Women’s Day, originally called International Working Women’s Day, is celebrated on March 8 every year. It commemorates the struggle for women’s rights.
Today people all over the World are focusing on what they can do to encourage a fairer and more gender-equal culture by celebrating International Women’s day.
#BeBoldForChange is the 2017 campaign theme. Find out more here
If you’d like to see more Google have put together this slideshow of some female pioneers who have paved the way to where we are today.
Google say- Our slideshow Doodle features a little girl whose grandmother tells her the best bedtime story ever: the tale of her favourite historical heroine. The little girl then visits 13 remarkable women in her imagination, taking us along on a journey that spans centuries and circles the globe.
So, on today’s blog, instead, of a long post, I thought I’d pay tribute to all of us fantastic women and create some gorgeous affirmation or quote cards for all you amazing ladies out there. They contain great quotes that inspire and motivate you. Subscribe below and I’ll send you the download file, then print them off and scatter them around your office, home, on your goals or vision board, in your planner or anywhere you’ll get a little lift from them!