8 Instagram Updates

Hey beautiful ladies.

Have you noticed the latest Instagram updates? Keeping true to form for 2017, they have continued with the regular updates of late.

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I haven’t done an IG updates post for a while. Read the last one here >>>

 

 Here are the latest IG updates:

  1. IG Poll

I love this feature. To access it go to your IG stories and add/take a pic as normal, then go to stickers. If you aren’t sure, this is the square smiley face in the top right hand corner when you have taken or added a photo.

Once you’ve clicked on stickers, you’ll see the option of POLL. Click here and you can add a space for a question and a choice of 2 answers, such as yes and no. Then click done. As your followers answer your question, you’ll receive the answers to your poll. So when you look, you’ll see the current score and who has answered.

2. New IG Stickers

We all know IG stories always have a good selection of stickers- such as location, temperature, day, time etc, but have you seen the new Halloween and Autumn selection? We’ve got pumpkins, eyeballs, devil horns and hands to name a few. The autumn selection include a cup of tea, leaves, acorns, a bobble hat and logs.

3. IG Stories Filters

Love the new Halloween style face filters. We have a blood dripping zombie, beat-up zombie, pitch black with light up face, alien style and foggy. As always my description of these face filters no doubt are completely wrong, but you get my drift!

4. Shared Lives on Instagram Stories

This is a biggy. You now have the ability to add someone to your live video- great for chatting and interviewing others. It gives you a split screen for you and a freind to love stream! I don’t have this feature just yet, but it’s being rolled out.

The ability to access IG Stories on your desktop too is also being rolled out!

Looking for help with Instagram? Take a look here >>>

 

5. Creative Tools for Stories

Insta have launched a new alignment tool so you can line up your elements. When you add stickers, text etc you’ll see some blue lines pop up. They are there to help you centre text and other elements and let you know if any of the elements will be covered when people are watching your stories.

 

6. Improved Comment Controls

IG launched this a few months ago, but have improved the tools when people comment on your posts. For instance if they comment using bad language you have the ability to block them. You can choose which comments to allow.

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7. Shopify Integration

This is by far the biggest update and is huge for those using Shopify. It allows Shopify users to basically use Ig as another selling platform. It currently uses Facebook shopping items and pulls them over to IG (easily set up with a few clicks). Then you can tag any items in IG with a product contained in your catalogue. This allows people to click on the picture and purchase immediately. You’ll be able to tell if a picture is ‘shoppable’ by a small white shopping bag icon in the top right hand corner of the screen. Tap to see ‘tap to view products’ then they’ll see the information. Click again to be able to purchase. All from Instagram! That is amazing and a really big deal.

8. Threaded Comments

This feature has been out for a little while now, but I thought I’d include it as it’s pretty cool!

Previously, IG would show all comments in a linear format. Now however, if you reply to somebody, it’ll show directly under their comment, (like FB) allowing an easier and more streamlined conversation to encourage engagement from your followers!

Local to South Wales? Come to our Business Workshop For Beginners! >>>

 

 

 

How To Make Pinterest Board Covers

I’ve recently made some Pinterest Board Covers for a couple of clients of mine and am now in the process of finally getting around to making them for my own Pinterest account too, so thought I’d put a simple ‘how-to’ together for anyone else wondering how to do this for their Pinterest account.

Without Pinterest board covers

Without covers for your Pinterest boards, they can look cluttered and all over the place with no real consistency. I personally have always kept a colour theme in mine so that they were fairly cohesive, but not quite what I wanted. Since creating covers for two of my clients this past month, I thought it was time I did mine too. Here is a screenshot of before adding board covers.

 

Why do we need Pinterest board covers?

Branding! You have your website looking awesome, all your branding in place but what about Pinterest? To create an aesthetic and cohesive brand you need to cover all bases and ensure all your social media channels look inline with your brand and vibe. Making these covers is a quick and easy way to make sure your Pinterest account looks fantastic, professional and streamlined.

My Katie Colella Social board covers now show a pretty feminine vibe in my brand colours.

Pinterest recommend using a square image 800×800 pixels.

I’m using Canva to create my board covers.

Here’s how I did it.

In my Canva account, I selected the square 800x800pixel size template. I looked at the templates available and went with a stripe design.

I choose 3 of my brand colours over the 3 stripes. Then in the centre box, I added the board name in a brand font. I added my website at the bottom so that when someone clicks on the pin, they’ll see my website.

When you select the pin as a board cover, Pinterest will select the centre, so make sure any text is centralised.

Save your image and go to your Pinterest account.

Here’s mine if you fancy following me!

 

Once logged in go to the board that we are adding a cover to and copy the URL of this board. Then in the top right-hand corner select the + button and upload image.

 

Here upload your image and paste the URL for the board that you just copied.

This ensures that when someone clicks on your pin it’ll take them to your Pinterest board.

Select the right board for the cover and then click on the pencil/edit icon.

 

Click on the Change cover button. This will be the most recently added pin and I have noticed that it doesn’t always show when you select it. So even if the pin isn’t showing, it is the latest one there.Add a fab description whilst you are there too! Then click save.

Voila! When you go back to your boards you’ll now see the board cover in all its glory!

Note– you usually have to refresh your account once or twice to see the cover in place.

Looking for help with your Pinterest account?

Pinterest Board Covers

Here is a screenshot of how my account looks with covers in place. What a huge difference and you’d be surprised at how few people actually take the time to add covers, so by doing this simple task that you can get within a few hours, your Pinterest will look amazing and streets ahead of many other people’s accounts. Reflecting you and your business style and attracting more followers and subsequently more repins and web traffic-yay!

 

Have you updated your board covers? I’d love to see how yours look!

In need of more clarity and direction for your business? Feeling overwhelmed and stressed and like you can’t juggle it all? Take a look at my mentoring package here >>>

 

 

 

 

Behind The Scenes At My First Branding Shoot

I remember not that long ago looking at other female entrepreneurs websites and thinking wow! I’d love to have a photoshoot with amazing pics of me to use on my website.

I love how branded everything is.

Then, last Friday the opportunity to have my very own branding shoot presented itself and I jumped at the chance to spend a day having my picture taken.

This in itself is a big step outside my comfort zone, but something I knew I had to do. I know that in order to grow my business, I have to up-level me first. Part of that is creating a better brand- that looks more cohesive and streamlined.

Some of you may have seen that as well as VA services I am now also offering business mentoring. This is something I feel I have been doing naturally for many of my friends in business and clients, and I wanted to make it official. I love helping female entrepreneurs improve their online presence. Last week I finally went ‘live’ with what I’m offering by getting a new logo designed and I was in the middle of up levelling my brand and what I’m doing in my business, so this was perfect timing for me.

TAKE A LOOK AT MY MENTORING PACKAGE >>>

Anyone who knows me well will know, I’m not a fan of having my picture taken. I’m one of those people, that as soon as a camera is on me, I can’t help but blink, pull a strange face or just look plain awful. It’s gone as far as being a joke within my group of friends that I just don’t take many good photos. So actually putting myself up for this in the first case was a big step.

However, it was an opportunity I really couldn’t turn down. So, I thought I’d write a blog post about my day.

Personal branding is marketing YOU

When I was told I could have my branding shoot, I had 3 days to plan.

Before the Branding shoot

My branding specialist was Nigit Begum– and I was having the VIP experience!

She was amazing before we’d even met. She helped me decide what clothes to wear, what to bring with me and what to expect.

She created a mood board for me which contained ideas of poses and shots, ideas for clothing and locations for the shots.

Although she said I could wear whatever I felt comfortable in, in whatever colours, I wanted to stick on brand as much as possible. This was fairly easy as my colours are black, white, grey and blush and nudes, so all easy colours to wear!

Given that time was tight- I literally had 1.5hrs to go shopping after dropping my daughter to a party Saturday lunchtime (usual mum juggles!). I grabbed a few things (Ok, a lot of things), that I liked and hoped they looked good on.

Then had an afternoon of trying outfits on to check they fitted and I was happy with them. I wanted the outfits to reflect me and who I am. I am not a corporate girl, so anything like that, just wouldn’t have felt good for me- I feel my best in clothes that are me. Nigit encouraged me to bring clothes that I like and feel authentically me.

Good old next with next day delivery was also a God-send for last minute bits and pieces.

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What i took for my branding shoot

Here’s the list of what clothes I took with me for my branding shoot.

Jeans x2 – I’m a jean and heels girl – paired with a cute blouse or blazer and this is much more me than anything too corporate.

Blouses x4- mainly in black and cream/white. Teamed with a statement necklace

Blazers- to go with the above

Skirt- flair skirt that cinches in at the waist

Dresses x 2- I’m also a dress girl, so I took two of my favourites along

Heels- killer heels are a must for me to feel at my best, so I took black and nude

Coat- in my brand colours- of course, but never actually wore it in any shots in the end

Hat, scarfs, gloves- the weather ended up being warm, so I didn’t need these on the day

Nigit also asked me to bring any small items that were either important to me or reflected me.

So I brought along some makeup, perfume, picture, mugs, jewellery, notebooks. pens, books, laptop, flowers, crystal, plants. All items that still kept in mind my brand colours too.

The fantastic photographer that was being used for the day was Jenny Giles and she happens to be a friend and client of mine, so that made things a little easier- having her nearby throughout the day. I’ve known Jen a while so it was great to have her there. I trust in her abilities and knew she’d tell me if she wanted me to do something different.

Nigit had also booked a videographer-Liam, who was there to record some of the day.

The day of the branding shoot

The day started at Nigit’s salon in Clifton, Bristol with coffee, orange juice, croissants and chocolates- always a bonus!

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Then I had my nails done, whilst relaxing in a fluffy dressing gown. I chose a pretty coral colour.

When nails were done, Nigit curled my hair for me, ready for the shoot, then moved onto my makeup.

Throughout the day I had two looks- one more natural and one a slightly heavier look with a red lip. Nigit uses very high end, beautiful quality makup-making me feel like a star!

Throughout this time, the photographer had been snapping away and the videographer filming – but as Nigit had put me so at ease, I hardly noticed them- we just chatted away the whole time.

The branding shoot

Next up it was time to get dressed and start the main shoot.

This was pretty crazy. I think most girls had a secret childhood ambition of being a model, so I knew it would be fun, but I also knew I wasn’t the best at having my photo taken.

I did my best but still found it cringe-worthy at times. Thank goodness Nigit was there to help me relax and feel at ease throughout it all. It was actually really fun, as having Nigit there was like spending time with a friend. At times you could see people slow their cars or turn and watch as they thought that the photographers could be snapping a celeb! Nope, just me!

We went to various locations and had various outfit changes in quick succession- I can’t believe how fast the day flew by!

Overall, we had a fantastic day. I truly felt like a VIP for the day.

Thank you to Nigit, Jenny & Liam for making this a great experience for my first branding shoot.

I look forward to sharing more pictures with you soon!