If you love Insta and haven’t seen the latest update (they are always making updates), then have a watch of my short video below. Screenshots are also below, showing you what I’m talking about!
As you probably know, hashtags are hugely important to reach your ideal clients and audience. Every day people will go and search for the type of content they are looking for via searching for that hashtag. So by using the hashtags that you think your audience are looking for, you increase your chances of being found.
You have always been able to click through from a # that you or someone else uses to see other IG users using that hashtag, or you’ve been able to go to the search and explore section and look up a particular hashtag that way. Either way, you’ll be able to find the particular content that you are interested in.
The explore section is usually a little random to say the least, with some content that is suited to you, some that is not something you’d go looking for, but you find yourself being engrossed in and other posts are just not suited to you at all.
However, the latest update allows you to tailor the type of content that you are looking to follow and your feed becomes much more specific to you. You can even train the tool to fine-tune the content that you like.
To show how much you like the content- give it a like or a comment and IG will show you even more of that type of post. They will select a collection from that # and show you in your main feed.
If you don’t like a post, click on the 3 dots on the top right-hand corner and you can choose to let IG know that you don’t like it. It’ll learn to not show you that type of post again. Clever- aye!
The more you help Insta learn about what you do and don’t like, the more it’ll learn what to show you more of.
Let me know how you get on with this and the screenshots are below!
Watch my video of the new # feature
Here is the new feature. When you first click on a hashtag, you’ll see this message pop up.
Click got it and you’ll see a blue ‘follow’ button for your selected hashtag. Click follow to follow that hashtag.
You’ll start seeing more posts in your feed with the # that you have chosen to follow. This can still be varied even without that #, so you can fine-tune the tool to learn what you’d like to see more or less of. If you decide you’d like to see less of a certain type of post, click on the menu button of a post- the 3 dots in the right-hand corner.
Then simply click on ‘See fewer posts like this’.
If you like what you see- send the post some love, either double clicking to send it a red heart or even better, leaving a comment. Insta will then know you like what you are seeing!
Do you ever check if you are in the top 9 for a certain hashtag? All you need to do is click on a particular hashtag that you use and you’ll be taken through to the page above. The top 9 are the top posts using that hashtag, then the ones below are the most recent uses.
The top 2 posts on this screenshot above are both mine, so I know that two posts are in the top 9 posts for that hashtag of over 34,000 posts. Take a look at yours, you’ll often see your posts in the top 9 that you didn’t even know existed!
The top posts are now hugely important to this new rollout. When people go over to follow a hashtag, what is the first thing they’ll see? Yes, the top 9 and you want to be in that section. You’ll increase your exposure and increase your following!
Have fun and let me know how you get on.